KIA: Economy that's fun to drive, 1

Economy everyone can enjoy

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

September 2012


Bamboo Marketing Online's picture
Bamboo Marketin...
176 pencils

Very nice

DesignDine's picture
1315 pencils

Just the diverse charts surely not describe economy. Looks good, and that's it.

CommandZ's picture
2494 pencils

These look ok in the preview thumbnails, then when you see them enlarged you notice how bad the type treatment is, the godawful shadow under the car and how the info graphic motif is totally gratuitous and means absolutely nothing. Bullocks.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

nice layout btw

Love creating ads..

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