Kia Cee'd: Backwards words, Bus - Sub

You can't trust mirrors. You can trust the Kia cee'd. The car that parks itself

Mirrors are deceptive. They flip the world backwards. The thing you see in your mirror looks nothing like real life.

Advertising Agency: Innocean Worldwide, London, UK
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill
Published: April 2013

1 comment

Richa Agrawal's picture
Richa Agrawal
324 pencils

didn't get the concept at all... "Mirrors are deceptive. They flip the world backwards." do car mirrors actually flip the world behind me???

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