KIA: Can

Advertising Agency: Innocean Worldwide Europe, Germany
Executive Creative Director: Stephen Ward
Associate Creative Director: Igor Karpalov
Senior Copywriter: Jan Pfiffer
Photographer: Mert Dürümoglu
Retoucher: Claudia Kupp

March, 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think there's a brilliant idea here but is this true? I doubt you can even start the engine with that amount.

ivan's picture

That spill is about 0.1 liters, which is 0.02 gallon and it can indeed run 3-4 kilometers on it on a highway. Gas is very energy dense that's why we're so dependent on it, so hard to replace with anything else.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Ah, I see. Then I wonder, wouldn't the gas evaporate in this situation?

stevel's picture
423 pencils

hey ivan. you're awesome.

ABear's picture
194 pencils

This concept has been done by VW UK in 2000 but the visuals are much nice and also develop to TVC.
Both won Gold Lions at Cannes

ceronauta's picture
121 pencils

super !

Las ideas

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