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Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: Innocean Worldwide Europe, Germany
Executive Creative Director: Stephen Ward
Associate Creative Director: Igor Karpalov
Senior Copywriter: Jan Pfiffer
Photographer: Mert Dürümoglu
Retoucher: Claudia Kupp

Comments (8)

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Highest Rated

ceronauta's picture
ceronauta
Activity Score 121

super !

Las ideas

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think there's a brilliant idea here but is this true? I doubt you can even start the engine with that amount.

ivan's picture
ivan

That spill is about 0.1 liters, which is 0.02 gallon and it can indeed run 3-4 kilometers on it on a highway. Gas is very energy dense that's why we're so dependent on it, so hard to replace with anything else.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Ah, I see. Then I wonder, wouldn't the gas evaporate in this situation?

stevel's picture
stevel
Activity Score 423

hey ivan. you're awesome.

ABear's picture
ABear
Activity Score 194

This concept has been done by VW UK in 2000 but the visuals are much nice and also develop to TVC.
Both won Gold Lions at Cannes

Brainsugar's picture
Brainsugar
Activity Score 1625

yes!

joelapompe's picture
joelapompe
Activity Score 3830

remind me this :
http://goo.gl/uAGty

ceronauta's picture
ceronauta
Activity Score 121

super !

Las ideas

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