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Bear

Published/Aired: 
December 2008
Description: 

Load it up with more.
Wider, longer, stronger... simply better.

Advertising Agency: Espaciocreativo, Tegucigalpa, Honduras
Creative Director / Art Director: Darwin Vallecillo Herrera
Copywriter: Pamela Flores
Creative: Ana Paola Aguilar

Comments (8)

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Highest Rated

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

La idea no es mala, pero tampoco muy novedosa.
La ejecución...creo que es sencilla, quizás lo que se buscó fue más captar la atención, por eso los fondos de color.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

Load it with giant bear??? Where do you find giant bears?

corre's picture
corre
Activity Score 196

hey, you can't do that! animals totally deserve to be free.

Guest commenter's picture
Guest commenter

me gustan los colores del fondo ...

SeanMartin's picture
SeanMartin

It's fun and outrageous, but I wonder if it would appeal to the market segment. This seems a little conceptually "soft" for selling a truck.

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No, I am not a media buyer.

FULLYLOADED's picture
FULLYLOADED
Activity Score 83

hmmmm thats a very large fish ....and bear...

Guest commenter's picture
Guest commenter

Wow, put heavy things in the tray to sell the carrying-power of the vehicle. SUCH an original thought.

Sorry boys, back to the drawing board. Very much a 'first-idea'.

mark3r's picture
mark3r
Activity Score 1949

Worst photoshop I've seen in a while.. cliche idea.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

La idea no es mala, pero tampoco muy novedosa.
La ejecución...creo que es sencilla, quizás lo que se buscó fue más captar la atención, por eso los fondos de color.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

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