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Backwards words, Dog - God

Agency: 
Published/Aired: 
April 2013
Description: 

Mirrors are deceptive. They flip the world backwards. The thing you see in your mirror looks nothing like real life.

You can't trust mirrors. You can trust the Kia cee'd. The car that parks itself

Advertising Agency: Innocean Worldwide, London, UK
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill

Comments (6)

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Highest Rated

lakshyajit's picture
lakshyajit
Activity Score 3

agreed with Tantrik... Its very childish and senseless concept design. There are lots of ideas to show "can't trust mirrors" concept in print ads.
If client agreed with Dog and God concept, so why not Jesus, why Hindu god. Advertisement design should have any sense to prove there concept with some logical ideas.
Very poor try....

Ajit Waghmare

kleenex's picture
kleenex
Activity Score 44844

nice art.

certaintly's picture
certaintly
Activity Score 3994

yuck. just so weird

alex razzaghi's picture
alex razzaghi
Activity Score 243

I cannot relate

joelapompe's picture
joelapompe
Activity Score 3833

GOD...DOG ok, this joke is used too much
http://adsoftheworld.com/media/print/scrabble_doggod

tantrik_indian's picture
tantrik_indian
Activity Score 953

This is also derogatory for Hindus - to have the image of our deity corresponding to an image of a dog. This is grossly insensitive also. I am surprised that no Hindu groups protested and made an international ruckus of it. I am sure this bad for the image of the brand and that it will seriously effect the way Hindus and others who are sympathetic to Hinduism will react to the brand.

~~this paranoid survived!~~

lakshyajit's picture
lakshyajit
Activity Score 3

agreed with Tantrik... Its very childish and senseless concept design. There are lots of ideas to show "can't trust mirrors" concept in print ads.
If client agreed with Dog and God concept, so why not Jesus, why Hindu god. Advertisement design should have any sense to prove there concept with some logical ideas.
Very poor try....

Ajit Waghmare

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