Family Tree

Agency Network: 
February 2008

Print advertisment created by Y&R, United Arab Emirates for Khaleej Times, within the category: Public Interest, NGO.

Disappearing fast at your nearest store.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Daniel Botezatu
Copywriter: Mohit Raviranjan
Illustrator: Baiju N, M Baburajan

Comments (20)

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Chat-Phat's picture
Activity Score 4

What a wonderful wonderful creation. A telling comment fantastically represented visually and copy that beautifully summarises it. Really touched me like all great ads must do.

Don't get to see such ads often. And so extendable. Looks like the Middle East has a strong contender for Gold at Cannes. Will eat my hat if this doesn't make the cut.

Congrats to the Team.

Edward Darfeuille

Activity Score 1838

Wow! You are sooo gay for this ad! Truly gushing!

It is pretty good though.

We're going to need more lube.

john doe's picture
john doe
Activity Score 1571

"Don't get to see such ads often."
You don't?

I do...

Inverted's picture
Activity Score 193

hahaha... buuuuurn

wkanaan's picture
Activity Score 483


jsptrck404's picture
Activity Score 437

don't forget the salt and pepper. this piece of bs isn't getting anywhere near cannes. be real. it's forced. the idea is nowhere near the quality of the ad it has copied. the idea for this ad is only marginally related to the product; alligator family tree to newspaper. (get it fast before it's gone!) get it, get it. come on. that's idiotic. at least the ads this one so blatantly ripped off are intrinsically linked to the product of message (family tree of elephants to disappearing herds. get it?). now go get your own ideas, jesus.

| think small |

Wordnerd's picture
Activity Score 6692

i second that. really nice piece of ad

machoman's picture
Activity Score 40


iT-iS-i's picture
Activity Score 1721

Good, but, really, gold... my gut tells me otherwise. "Will eat my hat" if it makes it beyond the shortlist...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Crisp One's picture
Crisp One
Activity Score 2005

eat my shorts

*Simpson's reference for the day.......CHECK!

mrtalented's picture
Activity Score 2171

done by Ogilvy Bangkok last year. simply change from shark, elephant and tiger to crocodile.

personally prefer their art direction.

rebelscum's picture
Activity Score 2110

Meh, it's been done for years and years. I'm fairly sure I've seen a Lacoste ad that looks like this.

Whatevs, it's fucking beautiful :)


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

crisjuly's picture
Activity Score 14

The same visual infact better than this(not stretched) and apt for an environmental protection ad, was done and released in the same KT newspaper last year end. Can prove with the jpeg if needed!

copycop's picture
Activity Score 106

Of course it's been done.
It deserves a zero.

baz's picture
Activity Score 67

I can’t see a Colostomy bag anywhere. Now there‘s a thought, Crocodile skin versions, fantastic.

Ad Pundit's picture
Ad Pundit
Activity Score 4

C'mon guys, Don't mistake the illustration technique for the message.

To me this ad is saying something new, really new, and spectacularly so. The art and the line, so fresh, are coming together as a potent force, sending out a strong message.

I believe this is a finalist at Cannes Lynx, and a favourite there (my friends had to jostle a crowd to get a better look at this ad, and even took pictures).
To me that says a lot, and points at things to come.

So let's scurry along now and shred the other ads that are posted fresh, leave this alone.


everartz's picture
Activity Score 7615

wow! this is really cool... and i started to believe that Khaleej Times ads are always of the good quality ones...

| everartz |

johnson's picture
Activity Score 45

too many

shripad's picture
Activity Score 25

amazing creation