Khaleej Times: Family Tree
Disappearing fast at your nearest store.
Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Daniel Botezatu
Copywriter: Mohit Raviranjan
Illustrator: Baiju N, M Baburajan
Published: February 2008



Comments
What a wonderful wonderful creation. A telling comment fantastically represented visually and copy that beautifully summarises it. Really touched me like all great ads must do.
Don't get to see such ads often. And so extendable. Looks like the Middle East has a strong contender for Gold at Cannes. Will eat my hat if this doesn't make the cut.
Congrats to the Team.
Edward Darfeuille
Edward
Wow! You are sooo gay for this ad! Truly gushing!
It is pretty good though.
We're going to need more lube.
"Don't get to see such ads often."
You don't?
I do...
http://www.liaawards.com/2005finalists/winners/print/30.shtml
hahaha... buuuuurn
ouch
don't forget the salt and pepper. this piece of bs isn't getting anywhere near cannes. be real. it's forced. the idea is nowhere near the quality of the ad it has copied. the idea for this ad is only marginally related to the product; alligator family tree to newspaper. (get it fast before it's gone!) get it, get it. come on. that's idiotic. at least the ads this one so blatantly ripped off are intrinsically linked to the product of message (family tree of elephants to disappearing herds. get it?). now go get your own ideas, jesus.
| think small |
i second that. really nice piece of ad
Amazing!
Machoman, creative director
Good, but, really, gold... my gut tells me otherwise. "Will eat my hat" if it makes it beyond the shortlist...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
eat my shorts
*Simpson's reference for the day.......CHECK!
done by Ogilvy Bangkok last year. simply change from shark, elephant and tiger to crocodile.
http://www.coloribus.com/paedia/prints/2007/11/15/195407/
http://www.coloribus.com/paedia/prints/2007/11/15/195406/
http://www.coloribus.com/paedia/prints/2007/11/15/195403/
personally prefer their art direction.
Meh, it's been done for years and years. I'm fairly sure I've seen a Lacoste ad that looks like this.
Whatevs, it's fucking beautiful :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of points and $1.50 so I'm off to Starbucks
The same visual infact better than this(not stretched) and apt for an environmental protection ad, was done and released in the same KT newspaper last year end. Can prove with the jpeg if needed!
Of course it's been done.
It deserves a zero.
I can’t see a Colostomy bag anywhere. Now there‘s a thought, Crocodile skin versions, fantastic.
baz
C'mon guys, Don't mistake the illustration technique for the message.
To me this ad is saying something new, really new, and spectacularly so. The art and the line, so fresh, are coming together as a potent force, sending out a strong message.
I believe this is a finalist at Cannes Lynx, and a favourite there (my friends had to jostle a crowd to get a better look at this ad, and even took pictures).
To me that says a lot, and points at things to come.
So let's scurry along now and shred the other ads that are posted fresh, leave this alone.
A
Mastropietro
wow! this is really cool... and i started to believe that Khaleej Times ads are always of the good quality ones...
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Everartz
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
http://adsoftheworld.com/media/print/corbis_family_tree?size=_original
too many
Family tree has been done several times but I like the copy it gives new depth to the idea.
amazing creation
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