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Khadims: Orange
Buy shoes and win a house.
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
Published: December 2007
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Comments
Am i missing something here?
That's one hell of a sales promotion.
-Tung
--good idea is enemy of great idea
It looks like these people didn't win a house instead they bought so many shoes that they figured they might as well build a house from the shoe boxes. If I want to win something I'll buy a lotto ticket not shoes. Why don’t they say something about the shoes?
Nice idea, well done.
Looks like O&M Kolkata's providing good competition to O&M Mumbai.
If you loose enough times you can build a house out of the boxes? this sucks.
buy a houses win a shoes
Scam. No way would a tatical ad be done like that.
Holly mother of God. I don't want that house. I don't want to collect so many shoeboxes. Okay, I won't take it literally. Even then. It sucks. Not literally.
Poor idea. What does a house made of shoe boxes have to do with winning a house? And a star burst? Kill 'em.
Really sucks. first idea with a bad execution, sorry
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