Khadims Egaro: Shopping Revolution, 4
Shopping revolution. Be part of a new movement in shopping - a unique retail experience.
egaro - shop freely
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art Director: Sukhendu Mukherjee
Copywriters: Sumanto Chattopadhyay, Tania Chakrabarty, Sujoy Roy
Photographer: Tarun Vishwa
Published: May, 2007
14 Comments
Boring Revolution
Really like the art.
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This is the sign off
I have no idea what the "new movement in shopping" even is - shouldn't that be the main message? And "revolution" is too easy. Just saw another (bad) revolution-themed ad on Copyranter this morning:
http://copyranter.blogspot.com/2007/07/che-guevaras-ass-splintered-and...
My thoughts exactly. a little more copy would have been nice
a little more concept would have been better
Nice photography. In other words a highly polished turd.
== Bring back fags, lard and the biff.
no Idea
The look and feel of 'revolution' has been done quite a bit. It's always interesting to see it get revamped and twisted to try and make it original.
Good wrk by local standards. lost elsewhere.
Capitalism at its best or worst?
I think we should give the poor creatives some credit. Having started my career in Kolkata, it;s not so easy to do path breaking work on local clients. By that standard this is really a leap.
On the other hand the execution could have been more 'revolutionary'.
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When I saw the thumbnails thought that it was a showstopper, but...
well, I like the setting, but I think that the concept could be stronger.
Sitting inside the red cubicle, faking accent, wearing Levis and Nike, lighting B&H with the help of a sexy looking Zippo here is another O and M stuff which does not generate result…however, it’s a good example of self-commemoration! With Lion by your side, who cares about the target audience?
Other than the shopping bags there is nothing that says "shopping revolution" in this series. Its just beautiful art.
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house