Khadims Egaro: Shopping Revolution, 4

Shopping revolution. Be part of a new movement in shopping - a unique retail experience.
egaro - shop freely

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art Director: Sukhendu Mukherjee
Copywriters: Sumanto Chattopadhyay, Tania Chakrabarty, Sujoy Roy
Photographer: Tarun Vishwa
Published: May, 2007

14 comments

ShaniG's picture
ShaniG
17214 pencils

Boring Revolution

Bodhi's picture
Bodhi
12 pencils

Really like the art.

teenie's picture
teenie
1894 pencils

I have no idea what the "new movement in shopping" even is - shouldn't that be the main message? And "revolution" is too easy. Just saw another (bad) revolution-themed ad on Copyranter this morning:

http://copyranter.blogspot.com/2007/07/che-guevaras-ass-splintered-and...

Wordnerd's picture
Wordnerd
6660 pencils

My thoughts exactly. a little more copy would have been nice

Spanky's picture
Spanky
4901 pencils

a little more concept would have been better

Maxwedge's picture
Maxwedge
558 pencils

Nice photography. In other words a highly polished turd.

tibet's picture
tibet
15 pencils

no Idea

Lazarus's picture
Lazarus
1538 pencils

The look and feel of 'revolution' has been done quite a bit. It's always interesting to see it get revamped and twisted to try and make it original.

bhirusen's picture
bhirusen
26 pencils

Good wrk by local standards. lost elsewhere.

skaroline's picture
skaroline
52 pencils

Capitalism at its best or worst?

Dalbir Singh's picture
Dalbir Singh
552 pencils

I think we should give the poor creatives some credit. Having started my career in Kolkata, it;s not so easy to do path breaking work on local clients. By that standard this is really a leap.

On the other hand the execution could have been more 'revolutionary'.

Dalbir
www.AdOfDaMonth.com

fractalrene's picture
fractalrene
1506 pencils

When I saw the thumbnails thought that it was a showstopper, but...
well, I like the setting, but I think that the concept could be stronger.

rheapal's picture
rheapal
2 pencils

Sitting inside the red cubicle, faking accent, wearing Levis and Nike, lighting B&H with the help of a sexy looking Zippo here is another O and M stuff which does not generate result…however, it’s a good example of self-commemoration! With Lion by your side, who cares about the target audience?

Mongoose's picture
Mongoose
4981 pencils

Other than the shopping bags there is nothing that says "shopping revolution" in this series. Its just beautiful art.

Make the logo Bigger and the black, Darker!

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