Khadims Egaro: Shopping Revolution, 2

Shopping revolution. Be part of a new movement in shopping - a unique retail experience.
egaro - shop freely

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art Director: Sukhendu Mukherjee
Copywriters: Sumanto Chattopadhyay, Tania Chakrabarty, Sujoy Roy
Photographer: Tarun Vishwa
Published: May, 2007


A. J. SMITH's picture
2834 pencils

What the US troops did in Iwo Jima with the flag has nothing to with revolution, so the line doesn't work.

panasit's picture
687 pencils

Well, bad copy aside (the only copy that matter is the Egaro logo anyway), I think this print ad is very cool.
It caught my attention on the thumbnail page.

I go from "I must click to see who would dare mock the US troops raising flag in Iwo Jima shot" to smiling and forgiving it, because despite its silliness I fell into its trap and let it succeeds in catching my attention.

Impact is the most important thing in a print ad and this one has it.

Good work.

--good idea is enemy of great idea

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