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Waiter, 3

Agency Network: 
Published/Aired: 
August 2008
Description: 

Print advertisment created by Ogilvy, India for KFC, within the category: Food.

Finger lickin' good

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Titus Upputuru
Art Director: Jitendra Kaushik
Copywriter: Titus Upputuru
Illustrator: Charan Singh
Photographer: Bharat Sikka

Comments (32)

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krautland's picture
krautland
Activity Score 3216

don't spit in it? protect the employees from salmonella?
oh, this could be so many things.

Copy_Can's picture
Copy_Can

I don't get it.

Kateter's picture
Kateter
Activity Score 2029

oh, man... this just screams for misinterpretation.

bad. really bad.

BFB's picture
BFB
Activity Score 936

Come on, this is clear as hell. Not good, but clear.

Copy_Can's picture
Copy_Can

Enlighten me.

brighteyes's picture
brighteyes
Activity Score 58

"so good that you gotta stop the employees themselves from eating it"

that's the idea that I got, but it's so, urgh.

BFB's picture
BFB
Activity Score 936

Got beat to the punch. Consider yourself Enlightened.
I still think this is pretty bad though.

Copy_Can's picture
Copy_Can

I'm not enlightened.

Tape over the mouth to me still says "silence".

BFB's picture
BFB
Activity Score 936

Yeah, but we are still talking about KFC. Don't choose to be daft. This ad may be open to several interpertations but what they are trying to say is right infront of you.
Again, I stay with my claim that this is a bad ad and if I could I would slap it on the nose and send it to the corner to think about what it's done.

Copy_Can's picture
Copy_Can

Whether you choose to accept it or not, the reality is that this ad is not crystal clear.

If you got it right off the bat, then treat yourself to a treat.

cortescreativo's picture
cortescreativo
Activity Score 118

i think idea is in front of your eyes, not so hard to catch... but it's not a great idea, good, but no great.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Adaddicted's picture
Adaddicted
Activity Score 3435

Typical Piyush Pandey twist, but insufficient for KFC.

withalltherespects

TrrrTrrr's picture
TrrrTrrr
Activity Score 36

Are you from ogilvy?

Adaddicted's picture
Adaddicted
Activity Score 3435

Purrr...Purrr... Mr.TrrrTrrr ; )

withalltherespects

cold fire's picture
cold fire
Activity Score 60

not good @ all

cold fire's picture
cold fire
Activity Score 60

This kind of stickers is to stop the employees themselves from talking.
not for eating!!!

TrrrTrrr's picture
TrrrTrrr
Activity Score 36

So next time when someone visits KFC and doesn't find the employees with mouths sealed, he can safely suspect them to have licked the food they are serving. An ad created (in hurry) for the sake of it.

VPS's picture
VPS
Activity Score 23

Who interprets advertisement littelrally ? duh ! probably you apparently ...

nut's picture
nut
Activity Score 14

one word : lame...

Disco Munky's picture
Disco Munky
Activity Score 3890

Two words: Super Lame...

"stay low, move fast"

Doin' it for the points

JamesGang2's picture
JamesGang2
Activity Score 53

Why not sew the lips together?

panasit's picture
panasit
Activity Score 687

upclose it is clear that it is a tape. It's to prevent employee from eating the food themselves.
It works I think.

As a thumbnail though I thought those people were wearing mouth filter. Not a good thing to associate with KFC.

-Tung
--good idea is enemy of great idea

terry127's picture
terry127
Activity Score 80

rubbish

appubala06's picture
appubala06
Activity Score 60

this is a copied Idea , here is the proof ,thumbs down ogilvy http://www.1pointsize.com/home.html, GOTO Portfolio and click eatalica

Adaddicted's picture
Adaddicted
Activity Score 3435

Yeah, this one is better and convincing.

withalltherespects

appubala06's picture
appubala06
Activity Score 60

its the copied idea dude

m í t i c o's picture
m í t i c o
Activity Score 676

Use Listerine...

swat's picture
swat
Activity Score 355

the idea is copied...maybe not intentionally. The photography in that one is better, that's why ideas is clear.

go go go's picture
go go go

AWESOMEEEEE!!!!

Guest's picture
Guest

Wow Saini... U have bcm a celebrity man!!

Guest's picture
Guest

why 3 versions? unless you want to show different products!

Guest's picture
Guest

Muzhe lagta hai ki woh noukar hai...aur kyonki KFC ...finger licking good.... hai to defenatly nauker use khane ki ichha to mann mai rakhegahi....dats why his mouth was seal....

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