KFC: Mouse

A little too chicken. KFC Zinger

Advertising Agency: O&M Delhi, India
Creative Director: Basabjit Majumdar, Vikash Chemjong
Art Director: Debmalaya Mitra
Copywriter: Abhinav Tripathi
Illustrator: Pawan Tiwari
Published: January 2009

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Guest's picture

come on...spill the trick of execution...u have 1 student ready...
neeeeeeeeet stuff...

Guest's picture


theanc's picture
2778 pencils

Pretty cool campaign.

Gualcor's picture
972 pencils

hahahahaha this is a suicide ad.
They are damn right, you can find rats at KFC! HAHAHA

epic failure!!!

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

AXAY555's picture
578 pencils

actually this is a white mouse which is not like d rats(grey)... & in this ad this mouse is inside d house & u will find them as pet in some houses.

about d ad idea is not selling but execution is great.

Punch's picture
614 pencils

Uhmmm, la hamburguesa está hecha de elefante?

"no silencies lo que no sabes expresar".

Guest's picture

Humm connecting nasty mice with your food product. The client is even stupider for approving this than the agency is for presenting it.

Guest's picture

i like your illustration.....i m graphic designer belongs to print media.....

Guest's picture

I'm at a loss as to why so many of you think this is great

Guest's picture

wow, this is pure lameness.

Notorious's picture
631 pencils

two days, i wasted on my attempts to understand the message of this campaign.

and I still don't get it

nice illustration but really unclear message.

outsmart me, if you can

Guest's picture

I disagree. The message is clear. it is a pun on 'chicken'. ie: chicken = cowardly. It is clear, just trite and cliched.

Guest's picture

i don't think it's fantastic. But it got the message across (KFC burgers has more chicken) and it got me laughing. Thus, it's a successful ad.

Don't be so harsh. Divert your attention to others that don't make sense, and aren't even attractive visually.

LucasPS's picture
523 pencils

Good campain, i´m not sure about the mice one, its food...
Good concept, better ilustrations.

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