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Hairdresser

Agency: 
Published/Aired: 
January 2013
Description: 

100% Arabica beans. For when you can't afford to yawn.

Advertising Agency: Ogilvy Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Thule Ngcese, Mike Martin, Andrew Pearson
Production Company: YUMYUM London
Illustrator: Thule Ngcese / YUMYUM London
Photographer: Ryan van Son
Typographer: Thule Ngcese
Agency Producer: Emma Walker

Comments (11)

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Highest Rated

Alexyoung's picture
Alexyoung
Activity Score 169

cool execution

talkingisfree's picture
talkingisfree
Activity Score 2710

A bit deja vu and not that insightful.

Rob71's picture
Rob71
Activity Score 383

Apart from the "Playmobil" style of illustration - I'm yawning.

feysal's picture
feysal
Activity Score 2561

i love the execution the use of the toons is awesome.

groovy baby!

ankitadv's picture
ankitadv
Activity Score 818

nice so great

kaino's picture
kaino
Activity Score 8

Could someone explain what does coffee have to do with yawning?

tazyboy's picture
tazyboy
Activity Score 777

Execution is really good

kleenex's picture
kleenex
Activity Score 43452

The art is nice, the concept though blows.

bate_palmas's picture
bate_palmas
Activity Score 1479

Mildly funny pictures. Very, very poor advertising decisions from Ogilvy.

Totally lacking in effective strategy. Trying too hard to win an award, as is typical in JHB agencies.

But my main question is WHY THE HELL ARE THERE PLAYMOBIL CHARACTERS?

meistershalis's picture
meistershalis
Activity Score 144

I'm laughing; They're working

andylefty's picture
andylefty
Activity Score 4535

Not a fan of the tagline but I can't think of a better one so I'll shut up.

Alexyoung's picture
Alexyoung
Activity Score 169

cool execution

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