KFC: Cracker

A little too chicken. KFC Zinger

Advertising Agency: O&M Delhi, India
Creative Director: Basabjit Majumdar, Vikash Chemjong
Art Director: Debmalaya Mitra
Copywriter: Abhinav Tripathi
Illustrator: Pawan Tiwari
Published: January 2009

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11 comments

Guest's picture
Guest

fantastic work guys

Guest's picture
Guest

Fantastic? Wow.

Spinnaker's picture
Spinnaker
98 pencils

Visual pun ideas. Not that fresh. Nice illustrations, though.

Guest's picture
Guest

execution rocks...any tips on hw to achieve it...?

NastyJester's picture
NastyJester
744 pencils

Simple. You start by having the no-brained, done-to-death, "let's just get it out the door" art director's idea of giving a burger arms, legs and eyes (personifying the food - genius!) then mix in a cringeworthy, tenuous pun from a hack-and-slash Junior copywriter. After that, hire a run-of-the-mill, freelance illustrator (anybody with some trio markers and basic illustrator knowledge) to make it look pretty, cook for 30 minutes, and garnish with lots of cheese. Delicious.

Guest's picture
Guest

Amazing concept , great execution ... very good job!!

Regards
Seema

Guest's picture
Guest

waooooooooooooooooooooo awsome i like the work keep it up

epoc.mak's picture
epoc.mak
90 pencils

Stop giving comments on your own work. Grow up.

Rattan Makkar

Punch's picture
Punch
614 pencils

Totalmente literal. La hamburguesa es una gallina. Se caga de miedo en todo. El insight en teoría es "La Cobardia". Me parece interesante como recurso, más no como concepto para construir la marca.

"no silencies lo que no sabes expresar".

Mr. Envious's picture
Mr. Envious
20 pencils

This hamburger look like a frog....I couldn't eat there

Guest's picture
Guest

Todu. But has been done.

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