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Cracker

Agency: 
Published/Aired: 
January 2009
3137
Description: 

Print advertisment created by Ogilvy, India for KFC, within the category: Food.

A little too chicken. KFC Zinger

Advertising Agency: O&M Delhi, India
Creative Director: Basabjit Majumdar, Vikash Chemjong
Art Director: Debmalaya Mitra
Copywriter: Abhinav Tripathi
Illustrator: Pawan Tiwari

Comments (11)

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Guest's picture
Guest

fantastic work guys

Guest's picture
Guest

Fantastic? Wow.

Spinnaker's picture
Spinnaker
Activity Score 98

Visual pun ideas. Not that fresh. Nice illustrations, though.

Guest's picture
Guest

execution rocks...any tips on hw to achieve it...?

NastyJester's picture
NastyJester
Activity Score 740

Simple. You start by having the no-brained, done-to-death, "let's just get it out the door" art director's idea of giving a burger arms, legs and eyes (personifying the food - genius!) then mix in a cringeworthy, tenuous pun from a hack-and-slash Junior copywriter. After that, hire a run-of-the-mill, freelance illustrator (anybody with some trio markers and basic illustrator knowledge) to make it look pretty, cook for 30 minutes, and garnish with lots of cheese. Delicious.

Guest's picture
Guest

Amazing concept , great execution ... very good job!!

Regards
Seema

Guest's picture
Guest

waooooooooooooooooooooo awsome i like the work keep it up

epoc.mak's picture
epoc.mak
Activity Score 90

Stop giving comments on your own work. Grow up.

Rattan Makkar

Punch's picture
Punch
Activity Score 612

Totalmente literal. La hamburguesa es una gallina. Se caga de miedo en todo. El insight en teoría es "La Cobardia". Me parece interesante como recurso, más no como concepto para construir la marca.

"no silencies lo que no sabes expresar".

Mr. Envious's picture
Mr. Envious
Activity Score 20

This hamburger look like a frog....I couldn't eat there

Guest's picture
Guest

Todu. But has been done.

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