Kettle Chips: Chilli

Hand cooked potato chips.
Taste like what they're made from.
Kettle Chips.

Art Director: Andy Stone
Copywriter: Ady Thomas
Photographer: Owen Smith

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15 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Dont understand

DanielSoares's picture
DanielSoares
126 pencils

alex..it´s the form and colour of a chili. copy says "tastes like what they come from". -> tastes like real chili.

got it? then the package is also hand formed...this could be the explanation for the "hand-cooked" potatos...

Hibon's picture
Hibon
3731 pencils

forced... not easy to get the idea.

Simple ideas are the best !

20max01's picture
20max01
133 pencils

I have to agree. It's a little forced and I didn't see the chili at first..

hilazon's picture
hilazon
150 pencils

forced

thefakehuman's picture
thefakehuman
410 pencils

choke me... choke me Now!!!

- Life Feeds on Life -

Brooklander's picture
Brooklander
42 pencils

It looked like a chili when i saw it small but when i clicked on to it, it just didnt look like one at all.

Brain-Art's picture
Brain-Art
1101 pencils

Forced

WillyLatasa's picture
WillyLatasa
616 pencils

It works in thumbnails!

"Bright ideas bring better results"

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

this I like but the other ones don't work

Life is a joke. Laugh.

pepsiice's picture
pepsiice
253 pencils

this one is great :) simple and powerful

bi_sign's picture
bi_sign
262 pencils

???

andyStock's picture
andyStock
666 pencils

This is the best of them all.

Guest's picture
Guest

I got it straight away!

very clever!

Guest's picture
Guest

Another 'creative' ad for the sake of creative...

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