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Ketchup

Published/Aired: 
June 2006
Description: 

Ketchup sachets were inserted into magazine ads to demonstrate the horrific everyday nature of living in a landmine affected country. When the sachet is opened the foot is severed and ketchup pour out. The Campaign Against Landmines messages on the back of the sachet is also printed on the page.

Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston, Matthieu Elkaim
Art Director: Emmanuel Bougneres

Comments (8)

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Highest Rated

coolchisel's picture
coolchisel
Activity Score 24

can't like it more.
two thumbs up!

tsunamilaw's picture
tsunamilaw
Activity Score 115

nice idea =)

Oscar's picture
Oscar
Activity Score 68

very nice

itchy's picture
itchy
Activity Score 58

clap clap

Mo's picture
Mo
Activity Score 648

Nice.

Chris's picture
Chris
Activity Score 1985

quite clever.

Bilal's picture
Bilal
Activity Score 86

powerfull idea i liked

Bilal

Karma's picture
Karma
Activity Score 4

Great one....

coolchisel's picture
coolchisel
Activity Score 24

can't like it more.
two thumbs up!

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