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Ketchup

Published/Aired: 
June 2007
Description: 

Ketchup doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

Comments (37)

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Highest Rated

velle's picture
velle
Activity Score 1550

ideation: to show tide overpowering(adjective as trigger for ideas, so take your pick) stain, think figuratively - what/who overpower what/who n there ya go

Kay's picture
Kay
Activity Score 161

Bravo! Bravo! im impress with this visual impact! Gold!

mrtalented's picture
mrtalented
Activity Score 2171

funny that i find ketchup is not quite relevant to football players. try mud stains. that'll do.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

i agree. that would make this campaign a notch better.

addyhoch10's picture
addyhoch10
Activity Score 2592

to a lot of us non-yanks both football and ketchup are typical U.S. american so i think there is a connection.
but mud stains would be nice, too.

great campaign, thumbs up!

dr_hasan's picture
dr_hasan
Activity Score 18

great

drizae's picture
drizae
Activity Score 503

Looks beautiful

Fail Harder.

SurrealEndeavor's picture
SurrealEndeavor
Activity Score 56

I like this one the most because it's most obvious what the visual is made up of. I could tell it was football players more than the nights and the cops.

theredm's picture
theredm
Activity Score 252

In that sense, I would say this one is the worst. I don't think you're supposed to be able to tell immediately what or who the characters are. I think they're supposed to be creating a texture that looks like fabric initially, then after looking at it for a while you're supposed to say, "Ohhh...they're football players!"

DDBill's picture
DDBill
Activity Score 120

Agency : Saatchi & Saatchi New York
Country : United States of America
Creatives: Tony Granger (Chief Creative Officer)
Jan Jacobs (Executive Creative Director)
Leo Premutico (Executive Creative Director)
Audrey Huffenreuter (Creative Director)
Mark Voehringer (Art Director)
Jake Benjamin (Copywriter)
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

drunk dave's picture
drunk dave
Activity Score 1066

Love it. F'ing great stuff, totally new take on a product that had seemed to have become stale.

twelve_noon's picture
twelve_noon
Activity Score 617

this is awesome! definetely a cannes contender, definetely threatening for those competening in the same category...

Madhatter's picture
Madhatter
Activity Score 6

yes, really nice work. I liked them all.(humble opinion)

badhairday's picture
badhairday
Activity Score 16

awesome! brilliant!

kalpesh78's picture
kalpesh78
Activity Score 2578

ideas....30 minutes nahi toh free.

drunk dave's picture
drunk dave
Activity Score 1066

But look how much better they made it :)

Besha's picture
Besha
Activity Score 295

OH MY !! Increible, brillante!

Beatboxer's picture
Beatboxer
Activity Score 1517

WOW! Astonishing visual effect...

Estupendo76's picture
Estupendo76
Activity Score 4

Amazing advertising. Another way to see the world. Gold.

deepual's picture
deepual
Activity Score 2

Great!!!!!!

slack's picture
slack
Activity Score 18

Just won grand prix. deservedly.

TopJeff's picture
TopJeff
Activity Score 479

Spectacular! The whole campaign is just tremendous!

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

PP's picture
PP
Activity Score 66

interesting.

mrtalented's picture
mrtalented
Activity Score 2171

all CGI images. not impressive.

yep's picture
yep
Activity Score 50
ddbuks's picture
ddbuks
Activity Score 22

wish i had done it, love the mayo execution...so pretty. well done to the team.

baanke Chauhan's picture
baanke Chauhan
Activity Score 88

nice ad

but as a consumer i feel for a small stain we have to use more (no quality in product)

smartfarooq's picture
smartfarooq
Activity Score 19

Mind blowing

I Love Adsoftheworld.com

Black.Rainbow.'s picture
Black.Rainbow.
Activity Score 162

superb. just a shame i spotted one shoulderless & headless player - bottom left, about 6 guys to the right, five guys up.

not too serious though!

des4graphic's picture
des4graphic
Activity Score 282

great one

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

Guest's picture
Guest

i love it. Trihan

Mongoose's picture
Mongoose
Activity Score 4961

excellent campaign

Make the logo Bigger and the black, Darker!

tchifi's picture
tchifi
Activity Score 164

Perfect ! This is a wonderful campaign.

thaistylez's picture
thaistylez
Activity Score 224

VERY FUNNY

LOVE IT !

Dreaming's picture
Dreaming
Activity Score 50

i think............message is really good n its convey easily.........mind blowing.........the ads is deserve gold...

Guest's picture
Guest

excellent

velle's picture
velle
Activity Score 1550

ideation: to show tide overpowering(adjective as trigger for ideas, so take your pick) stain, think figuratively - what/who overpower what/who n there ya go

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