Kerrygold: Feather
Extra spreadable
Advertising Agency: Butter, Germany
Creative Directora: Matthias Eickmeyer, Romeo Bay
Art Director: Tobias Kentner
Copywriter: Michael Draheim
Photographer: Franklin Berger
Postproduction: Stefan Kranefeld
Published: January 2010
37 comments
cool idea
by an agency called 'Butter'... haha.
Simple nice idea.
Simple ideas are the best !
what is the with the feather.??? I don't get it.
the butter is so soft/creamy you can even spread it with a feather (which looks like a knife) ;)
Very clean idea. However the background a bit dark
http://coroflot.com/flashback62
So simple and straight, it wouldn't even need the copy.
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i can't even spell my name without 'ad'
Strongly reminds me of this:
http://adsoftheworld.com/media/print/sensodyne_feathers?size=_original
just because they used a feather?
Yes. The idea is the same: feathers as an symbol for softness. And both work with visual ambiguity. Feathers <-> brushes, feather <-> knife.
Sorry, but no. If THAT ad was for an extra soft (?) toothPASTE or THIS ad would be for a soft (?) knife, you would be right.
Now that one is a zero level analogy, I agree. But here they don't say knife is soft as a feather, so feather is not a symbol for softness in this ad (as you suggested). They say that their butter (not their knife!) is so soft you can spread it with a feather instead of a knife. A more complicated, fine concept what we have here. Using visual similarity is just the surface of an idea, not the idea itself.
yeah, I don't find any relation here.
withalltherespects
This would work better if it was a light butter.
prolam young and rubicam chile
same idea, won cannes. sorry
siply good ;)
great ad. lovely idea
I like the idea. and the background is ok, gives nice contrast
Does a feather give you an idea of it being extra spreadable? I don't think so...i would imagine it would be even more difficult to spread!
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Not all who wander are lost.
v.good idea
nice~~~~
good idea
super. I like.
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
I don't want to put oil on my bread.
cool idea, nice execution but feather plus butter - not so cool.
This ad is excellent, outstanding, simply brilliant.
Pretty rare nowadays.
guests always speak in superlatives :D
this ad is outstanding and brilliant.
nice idea!!! simple and to teh point..i dun see how ppl. dun understand this! :)
Asma S.
S'nice. I like!
nice.
Good idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Good idea~
demasiado simple.
The idea is different .
nice
copy cat
very good!
Superb!