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Feather

Agency: 
Published/Aired: 
January 2010
16918
Description: 

Print advertisment created by Butter, Germany for Kerrygold, within the category: Food.

Extra spreadable

Advertising Agency: Butter, Germany
Creative Directora: Matthias Eickmeyer, Romeo Bay
Art Director: Tobias Kentner
Copywriter: Michael Draheim
Photographer: Franklin Berger
Postproduction: Stefan Kranefeld

Comments (37)

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Highest Rated

Guest's picture
Guest

very good!

ideafreak's picture
ideafreak
Activity Score 20

cool idea

capywriter's picture
capywriter
Activity Score 5509

by an agency called 'Butter'... haha.

Hibon's picture
Hibon
Activity Score 3736

Simple nice idea.

Simple ideas are the best !

chris myles's picture
chris myles
Activity Score 429

what is the with the feather.??? I don't get it.

capywriter's picture
capywriter
Activity Score 5509

the butter is so soft/creamy you can even spread it with a feather (which looks like a knife) ;)

rurorjuror's picture
rurorjuror
Activity Score 745

Very clean idea. However the background a bit dark

dreadboy's picture
dreadboy
Activity Score 413

So simple and straight, it wouldn't even need the copy.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

D_N_A's picture
D_N_A
Activity Score 121
pez's picture
pez
Activity Score 1804

just because they used a feather?

D_N_A's picture
D_N_A
Activity Score 121

Yes. The idea is the same: feathers as an symbol for softness. And both work with visual ambiguity. Feathers <-> brushes, feather <-> knife.

Dzsoi's picture
Dzsoi
Activity Score 8490

Sorry, but no. If THAT ad was for an extra soft (?) toothPASTE or THIS ad would be for a soft (?) knife, you would be right.
Now that one is a zero level analogy, I agree. But here they don't say knife is soft as a feather, so feather is not a symbol for softness in this ad (as you suggested). They say that their butter (not their knife!) is so soft you can spread it with a feather instead of a knife. A more complicated, fine concept what we have here. Using visual similarity is just the surface of an idea, not the idea itself.

Adaddicted's picture
Adaddicted
Activity Score 3435

yeah, I don't find any relation here.

withalltherespects

brookjohnston's picture
brookjohnston
Activity Score 296

This would work better if it was a light butter.

Guest's picture
Guest

prolam young and rubicam chile
same idea, won cannes. sorry

Matias.anriqueZ's picture
Matias.anriqueZ
Activity Score 10

siply good ;)

jonathanpeck's picture
jonathanpeck
Activity Score 19

great ad. lovely idea

Guest's picture
Guest

I like the idea. and the background is ok, gives nice contrast

Misstree's picture
Misstree
Activity Score 425

Does a feather give you an idea of it being extra spreadable? I don't think so...i would imagine it would be even more difficult to spread!

.............................

Not all who wander are lost.

Appolonia's picture
Appolonia
Activity Score 298

v.good idea

rockfive's picture
rockfive
Activity Score 44

nice~~~~
good idea

Mongoose's picture
Mongoose
Activity Score 4961

super. I like.

Make the logo Bigger and the black, Darker!

Brainsugar's picture
Brainsugar
Activity Score 1631

I don't want to put oil on my bread.

imagineit's picture
imagineit
Activity Score 550

cool idea, nice execution but feather plus butter - not so cool.

Guest's picture
Guest

This ad is excellent, outstanding, simply brilliant.
Pretty rare nowadays.

velle's picture
velle
Activity Score 1550

guests always speak in superlatives :D

schakala's picture
schakala
Activity Score 2

this ad is outstanding and brilliant.

asma_s's picture
asma_s
Activity Score 2

nice idea!!! simple and to teh point..i dun see how ppl. dun understand this! :)

Asma S.

Guest's picture
Guest

S'nice. I like!

WeirdDog's picture
WeirdDog
Activity Score 209

nice.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Good idea

POWER BOY's picture
POWER BOY
Activity Score 40

Good idea~

the true's picture
the true
Activity Score 70

demasiado simple.

Guest's picture
Guest

The idea is different .

pdabhinav's picture
pdabhinav
Activity Score 100

nice

Guest's picture
Guest

copy cat

Guest's picture
Guest

very good!

Manoma's picture
Manoma
Activity Score 1108

Superb!

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