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37 comments

ideafreak's picture
ideafreak
20 pencils

cool idea

capywriter's picture
capywriter
5511 pencils

by an agency called 'Butter'... haha.

Hibon's picture
Hibon
3731 pencils

Simple nice idea.

Simple ideas are the best !

chris myles's picture
chris myles
429 pencils

what is the with the feather.??? I don't get it.

capywriter's picture
capywriter
5511 pencils

the butter is so soft/creamy you can even spread it with a feather (which looks like a knife) ;)

rurorjuror's picture
rurorjuror
733 pencils

Very clean idea. However the background a bit dark

dreadboy's picture
dreadboy
413 pencils

So simple and straight, it wouldn't even need the copy.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

D_N_A's picture
D_N_A
121 pencils
pez's picture
pez
1718 pencils

just because they used a feather?

D_N_A's picture
D_N_A
121 pencils

Yes. The idea is the same: feathers as an symbol for softness. And both work with visual ambiguity. Feathers <-> brushes, feather <-> knife.

Dzsoi's picture
Dzsoi
5268 pencils

Sorry, but no. If THAT ad was for an extra soft (?) toothPASTE or THIS ad would be for a soft (?) knife, you would be right.
Now that one is a zero level analogy, I agree. But here they don't say knife is soft as a feather, so feather is not a symbol for softness in this ad (as you suggested). They say that their butter (not their knife!) is so soft you can spread it with a feather instead of a knife. A more complicated, fine concept what we have here. Using visual similarity is just the surface of an idea, not the idea itself.

Adaddicted's picture
Adaddicted
3435 pencils

yeah, I don't find any relation here.

withalltherespects

brookjohnston's picture
brookjohnston
296 pencils

This would work better if it was a light butter.

Guest's picture
Guest

prolam young and rubicam chile
same idea, won cannes. sorry

Matias.anriqueZ's picture
Matias.anriqueZ
10 pencils

siply good ;)

jonathanpeck's picture
jonathanpeck
19 pencils

great ad. lovely idea

Guest's picture
Guest

I like the idea. and the background is ok, gives nice contrast

Misstree's picture
Misstree
425 pencils

Does a feather give you an idea of it being extra spreadable? I don't think so...i would imagine it would be even more difficult to spread!

.............................

Not all who wander are lost.

Appolonia's picture
Appolonia
298 pencils

v.good idea

rockfive's picture
rockfive
44 pencils

nice~~~~
good idea

Mongoose's picture
Mongoose
4981 pencils

super. I like.

Make the logo Bigger and the black, Darker!

Brainsugar's picture
Brainsugar
1580 pencils

I don't want to put oil on my bread.

imagineit's picture
imagineit
552 pencils

cool idea, nice execution but feather plus butter - not so cool.

Guest's picture
Guest

This ad is excellent, outstanding, simply brilliant.
Pretty rare nowadays.

velle's picture
velle
1550 pencils

guests always speak in superlatives :D

schakala's picture
schakala
2 pencils

this ad is outstanding and brilliant.

asma_s's picture
asma_s
2 pencils

nice idea!!! simple and to teh point..i dun see how ppl. dun understand this! :)

Asma S.

Guest's picture
Guest

S'nice. I like!

WeirdDog's picture
WeirdDog
209 pencils

nice.

alexander_bickov's picture
alexander_bickov
3279 pencils

Good idea

POWER BOY's picture
POWER BOY
40 pencils

Good idea~

the true's picture
the true
70 pencils

demasiado simple.

Guest's picture
Guest

The idea is different .

pdabhinav's picture
pdabhinav
100 pencils

nice

Guest's picture
Guest

copy cat

Guest's picture
Guest

very good!

Manoma's picture
Manoma
1093 pencils

Superb!

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