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Giraffe

Agency: 
Published/Aired: 
June 2010
Description: 

Together with nature we can build the future.
Kerakoll The GreenBuilding Company

Advertising Agency: Armando Testa, Milano, Italy
Creative Directors: Antonio Cirenza, Marco Calaprice
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Director: Francesca Montrucchio
Copywriter: Federica Saraniti Lana
Photographer: Fulvio Bonavia

Comments (9)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8135

The less negative thing I could say is that I couldn't recognise the giraffe.

Guest's picture
Guest

Two things mixed.
First level campaign.

juliusmike89's picture
juliusmike89
Activity Score 36

wow, what a great branding position it is! two thumbs up for kerakoll

Guest's picture
Guest

so wait lemme get this straight... to build the future (that is future of the humans), we have to make the animals work.

this is not jus bad, this is stupid. corporate stupidity in its fullest.

Guest's picture
Guest

Cute!

fala fulani's picture
fala fulani
Activity Score 254

@Julius, I believe the idea is inspired by the South African makarapa which is now abit iconic for many footballing nations. I think it works.

Hiperion's picture
Hiperion
Activity Score 3138

Smells like italian advertising.

jbuckingham's picture
jbuckingham
Activity Score 901

I actually don't think I'd have thought 'Giraffe' if it wasn't called Giraffe...

Jupiter's picture
Jupiter
Activity Score 547

these are the future's illegal workers:-)

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
Activity Score 8135

The less negative thing I could say is that I couldn't recognise the giraffe.

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