Kerakoll: Giraffe

Together with nature we can build the future.
Kerakoll The GreenBuilding Company

Advertising Agency: Armando Testa, Milano, Italy
Creative Directors: Antonio Cirenza, Marco Calaprice
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Director: Francesca Montrucchio
Copywriter: Federica Saraniti Lana
Photographer: Fulvio Bonavia
Published: June 2010

9 comments

Guest's picture
Guest

Two things mixed.
First level campaign.

juliusmike89's picture
juliusmike89
36 pencils

wow, what a great branding position it is! two thumbs up for kerakoll

Guest's picture
Guest

so wait lemme get this straight... to build the future (that is future of the humans), we have to make the animals work.

this is not jus bad, this is stupid. corporate stupidity in its fullest.

Guest's picture
Guest

Cute!

fala fulani's picture
fala fulani
254 pencils

@Julius, I believe the idea is inspired by the South African makarapa which is now abit iconic for many footballing nations. I think it works.

Hiperion's picture
Hiperion
3138 pencils

Smells like italian advertising.

jbuckingham's picture
jbuckingham
749 pencils

I actually don't think I'd have thought 'Giraffe' if it wasn't called Giraffe...

Jupiter's picture
Jupiter
547 pencils

these are the future's illegal workers:-)

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
5961 pencils

The less negative thing I could say is that I couldn't recognise the giraffe.

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