Together with nature we can build the future.
Kerakoll The GreenBuilding Company
Advertising Agency: Armando Testa, Milano, Italy
Creative Directors: Antonio Cirenza, Marco Calaprice
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Director: Francesca Montrucchio
Copywriter: Federica Saraniti Lana
Photographer: Fulvio Bonavia
Published: June 2010
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9 Comments
Two things mixed.
First level campaign.
wow, what a great branding position it is! two thumbs up for kerakoll
so wait lemme get this straight... to build the future (that is future of the humans), we have to make the animals work.
this is not jus bad, this is stupid. corporate stupidity in its fullest.
Cute!
@Julius, I believe the idea is inspired by the South African makarapa which is now abit iconic for many footballing nations. I think it works.
Smells like italian advertising.
I actually don't think I'd have thought 'Giraffe' if it wasn't called Giraffe...
these are the future's illegal workers:-)
commenting just to gather more pencils:-)
The less negative thing I could say is that I couldn't recognise the giraffe.