Kenwood KDC-W808. Now with improved Live concert mode.
Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: Quim Crespo
Art Director: Alex Martín
Copywriters: Quim Crespo
Photographer: Fergus Stothart
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18 Comments
ha ha ha ha... nice one
ideas....30 minutes nahi toh free.
COOL!!!! really really insightfull!
don't get it
EXPLAIN PLS!
sherman, its holding your lighter up in the air when a ballad plays live.
oh thx. got it.
i am too young to be in a rock concert!
=P
It says 'rock concert' okay... but not brilliantly.
>>>> That's not an ad. THIS is an ad.
ever join a metallica concert? they lit the light during 'unforgiven'
end of joy, enjoy
ever heard of Bruce Springsteen concert?
Bruce and lighters at concerts - very old. ;)
>>>> That's not an ad. THIS is an ad.
Nice idea:)
Love the idea, but it was obviously sitting in some team's bottom drawer for a while before they came across 'Improved live concert mode' - if that actually exists.
What does it do? Add more crowd noise?
Would have been better for a radio station live concert special.
HELL no.
You could listen to a radio station concert at home.
A car stereo is the best product for this idea.
I don't know, 'Improved live sound' is such a bullshit feature, seems so fake.
I think most people listen to the radio while driving, they do where I live anyway.
Made me laugh.
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Smart and Funny Signature.
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It's so easy to critic.
Looks like someone had the idea and tried to find a client for that...
I found it hard to understand.
hahahaha muuuy buenooo! :)
I'll bet the one's who get it are older. Those who don't, younger.
Nobody smokes or has lighters anymore. The kids today hold up open lit cell phones.
Remember when it changed from, "show the product" to "show the benefit of the product"? And now really good stuff seems to be "Show the drawback of the great product."
Wait, didn't Benson & Hedges do that with cigarettes that were longer and always broke?
http://classicads.com/index.php?main_page=product_info&cPath=8_9_115&p...
What other old ads had the same kind of edge we like now?
Clever. I must admit I didnt get it at first.