Kenwood: Let's play The Beatles

Sound is all.

For music lovers "Sound is everything" (Il suono è tutto). Based on this, Kenwood has revisited the greatest bands' logos writing them according to the sound of Italian pronunciation.

Advertising Agency: Veryweb, Milan, Italy
Creative Director: Luca Giorcelli
Art Director / Illustrator: Tiberio Ludovico
Copywriter: Marco Cetera
Published: Summer 2006

15 comments

xaxa's picture
xaxa
149 pencils

Probably because i'm italian, but i find it fantastic.

axelk's picture
axelk
286 pencils

it's jut awesome. the only minus i guess is that it doesn't say so much about the product but it is very good

lsadunb's picture
lsadunb
575 pencils

It's because you both are Italian...

Artchique's picture
Artchique
166 pencils

hooked on phonics italian-style. awesome. :)

Poncharello's picture
Poncharello
16 pencils

All ready done a million times

Chris's picture
Chris
1987 pencils

its been done, but in diff products/services

Poncharello's picture
Poncharello
16 pencils

If its done there is no creativity in it, so nothing to be proud of. Its even more interesting when it is done for other produts than a stereo sistem

Abdul Marcos's picture
Abdul Marcos
5 pencils

If you created something that it's been done already but you weren't aware of it, then you can be as proud as the person who did it the first time. It's creativity manifestating itself through the collective subconsciouness, dummies!

enzo.doc's picture
enzo.doc
73 pencils

i'm italian, and i think that's one of the best campains make in italy in the last years (it's not so difficult). the only minus (for me) is that it's not exportable to the other countries, anyway the concept can be evolved for the others country too.

Rog's picture
Rog
6094 pencils

essato!

>>>> That's not an ad. THIS is an ad.

Zed's picture
Zed
178 pencils

I also agree that this band thing is going around for ages. But I must admit it must look funny in Italian. I can Imagine it made with Greek letters for example, or Russian. The only language this campaign cannot work with is its native (English) so for Eng speakers it's hard to see the fun in it. (It's sort of like when foreign people speak English with their native accent, that can make some others laugh)

-- I can have will, but i don't want to --

Guest's picture
Guest

Già fatta!

Guest's picture
Guest

Don't you remember "Me ears are alight"?
TDK made it.....time ago.
I'm italian too, it's nice....but already done.

unaquestionediali's picture
unaquestionediali
484 pencils

molto bella la campagna, complimenti per il concetto.
una delle poche cose belle e intelligenti fatte negli ultimi mesi.
complimenti.

andylefty's picture
andylefty
4533 pencils

Don't get it.

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