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Unwanted Side-Effects, Constipation

Agency: 
Published/Aired: 
November 2012
Description: 

The current status quo is that healthcare professionals are using the best available treatments to alleviate their patient’s urinary incontinence. But what they are also doing is turning a blind eye to the unpleasant side effects they are in effect prescribing to their patients. This campaign dramatises the intolerable side effects of oral treatments for overactive bladder (OAB). It was designed to jolt healthcare professionals into realising Kentera is a real alternative and they can do something different for their patients. By exposing the flaws of the competition this campaign has made doctors think about the benefits of choosing Kentera.

Advertising Agency: Langland, Windsor, UK
Creative Director: Andrew Spurgeon
Copywriter: Sue Blitz
Art Director: Andrew Morley
Photographer: Alex Telfer

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43452

you got that right..

vote4pedro's picture
vote4pedro
Activity Score 4601

I'm not a doctor, but I see the problem here. You've been eating bricks and various other indigestible building material, which might explain your constipation. That and you have a poorly photoshopped hole in your abdomen. I'd have that checked out.

rauliten's picture
rauliten
Activity Score 393

hahahaha!!!

kleenex's picture
kleenex
Activity Score 43452

you got that right..

baliais's picture
baliais
Activity Score 2608

Worse than student work.

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