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Dog, 3

Agency: 
Published/Aired: 
August 2009
Description: 

Fast-working laxatives.

Advertising Agency: Publicis India
Executive Creative Director / Copywriter: Emmanuel Upputuru
Creative Group Heads / Art Directors: Raylin Valles, Jagit Singh
Creative Director: Anindya Banerjee
Retoucher: Anand

Comments (34)

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Highest Rated

elpaisa321's picture
elpaisa321
Activity Score 28

i think you should try a wee wee pad instead of the bowl of food in the rear... but i like the idea

Guest's picture
Guest

Yuk.

Guest's picture
Guest

Again, example of a wrong pun. 'Fast working laxative' doesn't mean instant digestion & excretion. It just means you take a dump very fast.

Guest's picture
Guest

people take laxatives when they are constipated so this idea is simply stating in a very clever way that you will be dumping soon. i love it!

Guest's picture
Guest

The laxative that the dog is eating might very well be in his food dish...thus this concept works...pun or no wrong pun.
It's a good ad, doggone it!!

Guest's picture
Guest

people make 1+1 without even thinking

fast crapping = instant digestion & excretion = fast crapping

you just miss the point

Guest's picture
Guest

people don't really want to think too much when it comes to ads.

you missed the point completely.

the ad is great!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nothing to comment

Wordnerd's picture
Wordnerd
Activity Score 6692

yea, that's exactly what i DONT want to happen

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

Sombody said disgustin' !!!!!

Inspiration exists, but it has to find us working

KbxAds's picture
KbxAds
Activity Score 943

lulz, oh cmon its funny

Alami's picture
Alami
Activity Score 46

Luv it! clear & simple

Guest's picture
Guest

Even if these were good ads, do we need three of the same ad?

Guest's picture
Guest

Everybody who commented negatively should relax...this is only advertising.

It's very, very funny. Got my attention. Easy concept to comprehend. Awesome!!

Guest's picture
Guest

stop commenting on your own ads.

Guest's picture
Guest

Copied. Copied. Copied from last year's cannes winning Quick pain killer campaign!

mrckais's picture
mrckais
Activity Score 417

i dont like the photoshop work, the concept is funny, kidn of creepy but funny

mrckais

Guest's picture
Guest

Why is he taking a dump in a dish? That's gross.

bayron1989's picture
bayron1989

Puede ser desagradable para mi, pero es efectivo en su comunicacion, queda clarísimo!!! jeje

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Funny! It's a dog laxative, so understand that they get the laxatives in their food to help them poop (and fast). I like it. I'd swap out the bowl at the back end with a doggy bag, however.

Neatonido's picture
Neatonido
Activity Score 78

Well, although it is a very clear and funny message... fast working.
It is actually very gross to think about. Why would the dog poop in it's own bowl?
It is almost like an anti-dog food ad, where the dog food is so bad it tastes like crap...
It's not a distasteful ad, I just think it gives off a strange message.

Neatonido's picture
Neatonido
Activity Score 78

Maybe if it the dog food bowl was inside the house and the dogs hind legs were outside, so like the dog was halfway between the house and the yard. Maybe even replace that dog food bowl at the back with a patch of grass?

sakibafridi's picture
sakibafridi
Activity Score 167

A simple suggestion Emmanuel and team. Take it or toss it, up to you.

Lose the bowl by the ass. it's disgusting.
Have a hand in a plastic bag waiting under the dogs ass.
See link: http://www.worcestershire.gov.uk/home/conf-worcs/bag_it.jpg

Responsible dog owners usually pick up their dogs poops in plastic bags.
The bowl for the poop simply doesn't work for that reason.
Another way of picking up dog poop is with a pooper scooper. You can have that waiting by the dog's ass as well.
See link: http://www.petplanet.co.uk/shop_dev/assets/extra_images/5624/10_kyjen_...

Not sure whether the product works only for dogs but if it works for cats, you can simply have the kitty litter box under the cats ass as well.

Ok, I've used the word ass too many times in one post.

Guest's picture
Guest

Because people are talking about this ad so much probably means that it is doing its job. Getting your attention and generating a buzz.

People over-analyze ads too much too. It's funny. It's only advertising.

One principle of design is repetition. Repeating the bowl works better. It's a makes for a quicker understanding. (ie. bowls hold stuff) Your suggestions spoon feed the audience too much and make for too literal of an ad.

Guest's picture
Guest

i'm tired of scam ads

Guest's picture
Guest

despues pueden comerse su mierd a

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

another series made of 3 identical pictures. c'mon you lazy creatives

just write's picture
just write
Activity Score 653

i got msg for u in one word "yucksssssssssssssssssss"...

Chopper's picture
Chopper
Activity Score 1015

Why should he eat if in need of laxative?

Guest's picture
Guest

Luego se da una vuelta y sigue comiendo xD

deacotrim's picture
deacotrim
Activity Score 75

i don't like the execution neither the idea.

andrea cotrim
www.andreacotrim.com

amberlicious's picture
amberlicious
Activity Score 4

hahahahahahha... in the most vulgar way, that is very clever actually. it will deff be an ad you wont forget.

Guest's picture
Guest

Awesome. Reminds me of my old flatmate.

Adam - www.pawspetsupermarket.co.uk

Guest's picture
Guest

lol yukky

elpaisa321's picture
elpaisa321
Activity Score 28

i think you should try a wee wee pad instead of the bowl of food in the rear... but i like the idea

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