November 2009

Advertising Agency: JWT Sydney, Australia

Print advertisment created by JWT, Australia for Kellogg's, within the category: Food.

Feel on top of your day with balanced energy.

Executive Creative Director: Andrew Fraser
Associate Creative Director: Ben O'Brien
Art Director: Steven Lannello
Photographer: Andreas Smetana
Retoucher: Electric Art
Copywriter: Ben Clare
Account Manager: Kim Le Gras
Agency Producer: Paul Blackwood

Comments (10)

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Guest's picture

Wow.. A simple idea, well executed, with no body copy... For Kellogg's???

Juan Cabral's picture
Juan Cabral
Activity Score 709

Amateur creative, amateur photoshop. Makes sense that Kellogs is going back to Leo Burnett in some markets.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Prof's picture
Activity Score 1449

jesus that sucks.

i think its the embodiment of a client ad: show target, uncreative, boring, done huge fucking product all over the place, scandalous art direction...

just really bad

Quite really.

revenger's picture
Activity Score 26

Nice idea and nice execution.

mikeelrapido's picture
Activity Score 1929

Nice idea, art is 6/10


Guest's picture

I really want to see some jobs of "Juan Cabral" and Prof... they're so great when they talk, really want to see if they're that great when they work or think... I don't like this idea as the best in the world but hate to see you all the time talking like you really are Juan Cabral... lot of free time I think, why don't you work for a while?...

ivan's picture

You don't necessarily need to be a great cook to be a great culinary critique, right?

discodevil's picture
Activity Score 10

I do agree with Juan C to a certain point... The artwork could be better... I my opinion there is unfinished work on the colors and lightning... with a few tweaks it could be better.... but it's not all that shitty; the idea is good and the composition is ok as wel, it brings the message... it's not art, but since when is advertising art... it's a medium to communicate a message, so i think the idea overrules the art, alltough good art can make a message stronger...

shahidali's picture
Activity Score 4069

the idea is good but its the art direction which is lacking the fine finess. someone said its a student work. with this art direction, it looks like one.


Guest's picture

I didn't know visual puns were back in vogue. Almost as bad as the other incarnation in the campaign – whatever the day throws at you.

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