Kellogg's Just Right Original: Office
Feel on top of your day with balanced energy.
Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Associate Creative Director: Ben O'Brien
Art Director: Steven Lannello
Photographer: Andreas Smetana
Retoucher: Electric Art
Copywriter: Ben Clare
Account Manager: Kim Le Gras
Agency Producer: Paul Blackwood
Comments
Wow.. A simple idea, well executed, with no body copy... For Kellogg's???
Amateur creative, amateur photoshop. Makes sense that Kellogs is going back to Leo Burnett in some markets.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
jesus that sucks.
i think its the embodiment of a client ad: show target, uncreative, boring, done huge fucking product all over the place, scandalous art direction...
just really bad
Quite really.
Nice idea and nice execution.
Nice idea, art is 6/10
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I really want to see some jobs of "Juan Cabral" and Prof... they're so great when they talk, really want to see if they're that great when they work or think... I don't like this idea as the best in the world but hate to see you all the time talking like you really are Juan Cabral... lot of free time I think, why don't you work for a while?...
You don't necessarily need to be a great cook to be a great culinary critique, right?
I do agree with Juan C to a certain point... The artwork could be better... I my opinion there is unfinished work on the colors and lightning... with a few tweaks it could be better.... but it's not all that shitty; the idea is good and the composition is ok as wel, it brings the message... it's not art, but since when is advertising art... it's a medium to communicate a message, so i think the idea overrules the art, alltough good art can make a message stronger...
the idea is good but its the art direction which is lacking the fine finess. someone said its a student work. with this art direction, it looks like one.
shahid
I didn't know visual puns were back in vogue. Almost as bad as the other incarnation in the campaign – whatever the day throws at you.
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