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Kellogg's Frosted Miniwheats: Strawberry

Kellogg's Frosted Miniwheats: Strawberry
Your rating: None Average: 4.5 (17 votes)

Advertising Agency: Leo Burnett, Chicago, USA
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Illustrator: Laika
Published: 2008

20 Comments

Ad_Man's picture 832 pencils

harsh times for ads of the world... haven't seen good stuff for a while.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

ivan's picture

Cannes stuff spoiled you. :)

Crisp One's picture 2031 pencils

well at leased they didn't anthropomorphize
the product, and wrap some ball sack of a line around it

Indiana Journo's picture 26 pencils

Wha-at? Is that even in English?

Dusan Zica's picture 116 pencils

you're 100% right...

feel's picture 168 pencils

agree.
i saw some good jobs on exhibition forum, someones could be here on front page, but...

dico's picture 332 pencils
Copy_Can's picture

Dude, what the hell are you smoking?

1. You don't need to post "Excellent campaign!!!!" (with 4 exclamation marks, no less) after very ad. You said it's an "Excellent campaign!!!!" referring to all the ads.

2. Of course, you're entitled to your opinions, but these ads suck.

prozac_republic's picture 198 pencils

can't you see he's promoting his blog?

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Frits Harkema's picture 713 pencils

Hello strange thingy. Get of my chest immediately.

oopsie_dum_didly's picture 91 pencils

6 of 'em too.

sparky's picture 458 pencils

if there's more executions it makes the idea better.

not.

vaikunta's picture 64 pencils

The reflection should be inverted

peak900's picture 211 pencils

that's right.

cute ad but nothing really special.

Boxey's picture 8882 pencils

Come on. What did paper ever do to you to make you print crap all over it?

doworkson's picture 242 pencils

hahaha well said Boxey.

advertisingguy's picture 10 pencils

maaaaan, why are you guys so angry? this campaign is very nice for who it's talking to. have you ever thought that every ad may not be intended for angry advertising geeks.

it's probably meant for moms and kids who i'm sure love this little cartoon mascot. they're not world changing, but they're cute. & in this case that probably means that they sell the shit out of some cereal.

relax people.

Boxey's picture 8882 pencils

No anger. Just truth.
I don't have a problem with the mascot, nor do I disagree that they're cute.
It's what they say that's not smart, which equates to not being "very nice" to any audience.

To your point about them probably selling cereal: http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/0471281395/...

Crème de la Mer's picture 40 pencils

jajajajajja....qué estúpida es! Me enCANtaaa...!!!!

campass's picture 120 pencils

The ugly campaign ever...

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