Kellogg's Frosted Miniwheats: Strawberry

Advertising Agency: Leo Burnett, Chicago, USA
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Illustrator: Laika
Published: 2008


Ad_Man's picture
828 pencils

harsh times for ads of the world... haven't seen good stuff for a while.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

ivan's picture

Cannes stuff spoiled you. :)

Crisp One's picture
Crisp One
2005 pencils

well at leased they didn't anthropomorphize
the product, and wrap some ball sack of a line around it

Indiana Journo's picture
Indiana Journo
26 pencils

Wha-at? Is that even in English?

Dusan Zica's picture
Dusan Zica
116 pencils

you're 100% right...

feel's picture
168 pencils

i saw some good jobs on exhibition forum, someones could be here on front page, but...

dico's picture
332 pencils

Excellent campaign!!!!

Copy_Can's picture

Dude, what the hell are you smoking?

1. You don't need to post "Excellent campaign!!!!" (with 4 exclamation marks, no less) after very ad. You said it's an "Excellent campaign!!!!" referring to all the ads.

2. Of course, you're entitled to your opinions, but these ads suck.

prozac_republic's picture
196 pencils

can't you see he's promoting his blog?

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The Prozac Republic®

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Frits Harkema's picture
Frits Harkema
713 pencils

Hello strange thingy. Get of my chest immediately.

oopsie_dum_didly's picture
91 pencils

6 of 'em too.

sparky's picture
454 pencils

if there's more executions it makes the idea better.


vaikunta's picture
64 pencils

The reflection should be inverted

peak900's picture
211 pencils

that's right.

cute ad but nothing really special.

Boxey's picture
8881 pencils

Come on. What did paper ever do to you to make you print crap all over it?

doworkson's picture
242 pencils

hahaha well said Boxey.

advertisingguy's picture
10 pencils

maaaaan, why are you guys so angry? this campaign is very nice for who it's talking to. have you ever thought that every ad may not be intended for angry advertising geeks.

it's probably meant for moms and kids who i'm sure love this little cartoon mascot. they're not world changing, but they're cute. & in this case that probably means that they sell the shit out of some cereal.

relax people.

Boxey's picture
8881 pencils

No anger. Just truth.
I don't have a problem with the mascot, nor do I disagree that they're cute.
It's what they say that's not smart, which equates to not being "very nice" to any audience.

To your point about them probably selling cereal:

Crème de la Mer's picture
Crème de la Mer
40 pencils

jajajajajja....qué estúpida es! Me enCANtaaa...!!!!

campass's picture
120 pencils

The ugly campaign ever...

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