Kellogg's Bran Flakes: Chris Hoy

I believe the french have pastries for breakfast.
Are you built on Kellogg's Bran Flakes?

Advertising Agency: Leo Burnett, London, UK
Creative Director: Don Bowen
Art Director: Bernd Claussen
Copywriter: Toby McMillan
Photographer: Sam Barker
Published: December 2008

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11 comments

Phil Lestino's picture
Phil Lestino
1672 pencils

And so what?

paumarques's picture
paumarques
1314 pencils

comorl?

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Reality Check's picture
Reality Check
1799 pencils

All attitude and low aptitude.

TommyO's picture
TommyO
1866 pencils

Yeah, so?

dsklan's picture
dsklan
1927 pencils

a biker is not a good testimonial for a healthy product, they eat to much steroids!

Cheerriiee's picture
Cheerriiee
952 pencils

The copy doesnt make any sense to me, but they get a star for the execution.

Bianconiglio's picture
Bianconiglio
406 pencils

Kellogg's Bran Flakes is not heathy food. Too much sugar. And it's not organic.

philippertl's picture
philippertl
656 pencils

Agree, when are they eventually trying to sell Kellogg's as comfort food, cause that's what it is. Nice and tasty, but not the ideal breakfast actually.

AmOgodzzz's picture
AmOgodzzz
826 pencils

Don't the English eat pastries for breakfast too? Crumpets? It's like they took a crap idea from the US and stuck a Union Jack in the background.

AmOgodzzz's picture
AmOgodzzz
826 pencils

Also, who's the constipated fellow in the ad? Is he like a superstar athlete or something?

Joda's picture
Joda
357 pencils

good photo

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