Don't spend a lifetime in there.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Francesca Musso
Copywriter: Matteo Lazzarini
Published: November 2008
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11 Comments
What a great Idea, killed by the most worst art direction ever in the history of advertising.
That just doesn't do it for me. Don't spent my time doing crappy ads!
i dont get it ....!!
its like.. ur stomach is always upset cuz of junk food, and ur spending more time in a toilet... consuming this product can make ur stomach workign properly fine & u dnt need to spend more time in a toilet
Creativity is a natural extension of our enthusiasm
brilliant idea. what an idea!!! devastated by the worst ever art direction.
shahid
I so agree. I saw the last one first (bike ride) and thought "gee, great idea.... guess they're going campy w/ the AD?". But, sadly, no. The photography and AD is terrible on these, and it's such a shame. This could've been an absolutely spectacular campaign.
+++
"I love some things, and don't love some other things."
This is the brief in pictures. The brief is your starting point, ragazzi.
i dunno...is it good to link food...to toilets?
DONE DONE DONE.
Same concept as this:
http://adsoftheworld.com/media/print/suna_gps_traffic_updates_wedding
i think the art direction must be a joke. and who cares. it's a funny campaign
funny but i dont feel like laughing...dont spend a lifetime in there..i wouldnt need to be in the loo more than an half hour..ey.
Scusi signori..ma non abbiamo capito un cavolo..
Nature is the language, can you read?!