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Keimling vegetarian restaurant: Chain

Keimling vegetarian restaurant: Chain
Your rating: None Average: 4.2 (34 votes)

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Concept: Dian Warsosumarto
Account Supervisor: Catharina Winding
Published: December 2007

Comments

Guest commenter's picture

???????????????????????????????????????????

Wordnerd's picture 5288 pencils

ok, it's a food chain. and it is definately missing a line. (also strange choice of animals - boars eat wolves eat ?)

weird collage technique

Elias der Grieche's picture

Actually the ad is pretty simple: Eat organic, because animals eat smaller animals eating flies, which love to walk on shit.

Meaning vegetarian is healthier.

Very good idea and visual!

Guest commenter's picture

Excuse me? Who eats wolves and snakes?

Wordnerd's picture 5288 pencils

oh, come on. being vegetarian is healthier cause flies walk on shit? that's just dumb. Netter Versuch und schönen Gruß nach Wien.

jamespatrick101's picture 367 pencils

that's a bit of a tightrope walk to get to the idea no? what if that bird ate a worm instead?

| think small |

Guest commenter's picture

vegetables are fertilized. usually with shit.

Tom from Brazil.'s picture

Great!

Guest's picture

LOL !! exactly

Guest's picture

Actually, we hope it is with shit...

Pedro Paes's picture 217 pencils
Kateter's picture 1816 pencils

wow, what a bad ad!

but thanks to the team anyway: my today's pharmaceutical leaflet looks like a pure brilliance from now on.
thank you!
honestly.

Olafski001's picture 991 pencils

What is wrong with the photoshopping?
idea not bad but it's a classic way of thinking

ivan's picture

Soil is being fertilized by shit, so at the end of the line being a Veg doesn't make a big difference from this perspective. But I like the visual.

A.G. Pennypacker's picture 615 pencils

Exactly. All animals piss and poop on everything outdoors that grows. My guess is vegans are getting a much more potent dose of feces in their diet than the meat-eaters.

whitespace's picture 2061 pencils

Hahahah I'll go by this route as suggested then:

http://sandeepmakam.blogspot.com/2006/12/yga-bronze-winner-devons-stea...

Guest's picture

Actually that is not true, unless you are a vegan that does not wash their vegetables. Besides, meat frequently has shit in it that you cannot wash out, not to mention hormones etc...Nothing anyone eats is completely free of consequences, but meat eating has many more than veganism.

Carlos Duty's picture 96 pencils

true.
bad ad
but i like the art. ugly and grotesque

JxCxZOMBIE's picture 142 pencils

hahahaha, how freak!

Hell yeah!!

zikka's picture

good, execution is very poor.

Ariatán's picture 68 pencils

What a garbage ad!

dbal6's picture

...so the veggy ppl eat shit? or is it that meat is traced back to shit? so we all eat shit...

Disco Munky's picture 3839 pencils

I'm sure this could be clearer, but the logic behind it is flawed so no matter the execution this will not work effectively.

"readthiswhileIstareatyourtits"

Doin' it for the points

theanc's picture 2458 pencils

The idea behind the solution is kinda cool but I dislike the execution and I think there are a lot of other features in being vegetarian.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest commenter's picture

-Art
--What's wrong with the man's cheek ? hawfull choice on the technique
--Render is awfull, boring colors
--background is boooooring

-Execution --Does someone eats bears (is it a bear or a boar ?) ??? WTF ?
--Doe Bears eat Dogs now ?
--Wait , WHAT ?
--people don't eat domestic and wild animals !!! Come on ...

-Concept
--Food chain? your doing it wrong !!!
--Linear approach ? WRONG !
--What do we use again as fertilizer for plants mostly ? WRONG !

please if you can't get a decent concept try at leat working on the art .

Adaddicted's picture 763 pencils

Before submitting stupid comments, please refer to the Creatives'!.
Und sein gehen Sie wieder, Sie registrieren Mäuse!!!

w

withalltherespects

Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Wordnerd's picture 5288 pencils

i hate being the smartass now, but the "bear" is actually a boar. and those don't eat wolfs or dogs. sorry, but that bothers me in the ad

Heads's picture 194 pencils

I am really a fan of JvM/Donau. I have seen a lot easy-think fun-ideas from that place. This ad, however, is really very, very week.

Decent basic idea. But not good.
Awful motiv.
Horrible photoshopping.

Guest commenter's picture

Food chains are so done. This one is a much better one: http://sandeepmakam.blogspot.com/2006/12/yga-bronze-winner-devons-stea...

luckyzebra's picture 24 pencils

yeah right. that will make me visit the restaurant for sure...
are barf bags included in the menu?

rjk's picture 19 pencils

Really bad photoshop

jamespatrick101's picture 367 pencils

Actually, I think it's rather easy to tell that was done intentionally - it was an aesthetic choice. Whether you like it or not is another issue.

| think small |

Adaddicted's picture 763 pencils

Absolutely!

withalltherespects

chederico's picture 38 pencils

It looks they've secretly kept this ad in their cellar for like 14 years and that it just escaped a few days ago. Ok not funny.

lucachez's picture 38 pencils

reminds me that southpark song , where everybody eats shit in one or another way... why all the creatives want to use that 'old paper for backgrounds ???--- i did it already.

Harold 's picture

is there a pig that eats wolfs? Really? Its truely weak art.

And whats's that around his mouth?

Guest commenter's picture

no

avmacdon's picture 16 pencils

Umm what do vegetables grow in? The last time I looked it was cow shit. Organic or not. Therefor, vegetarians eat poo too. Thus, this ad is completely ridiculous.

**

I write ads or people die!!

BAdman's picture 25 pencils

i guess everything has been said that has to be said with this ad...i just want to say it again, but i wont

getconnected2001's picture 992 pencils

Ahhhh... pathetic everything.

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

NatalieM's picture 1693 pencils

Quite an artsy ad. It's a tad offensive, and I think it works for vegetarianism. I suppose the use of scare tactics is one approach.

Guest commenter's picture

what they're getting at
is that you should be a vegitarian because your eating crap
ahahah
i think its pretty witty

hillbilee.com's picture 105 pencils

hillbilee.com
If your eating meat your eating shit. Don't overthink it guys. Not a vegetarian but it's not that difficult to get. The style works for the style of ad.

hillbilee.com

vidya.shankaran's picture 349 pencils
Seixas's picture 95 pencils

Shit tastes like bear.

"What it is. What it was."

AD1014's picture 298 pencils

so. fucking. bad.

StuartLittle's picture 468 pencils

Wow, the longest comments chain in the website so far i think for such a horribly bad ad.

Alp Arslan's picture 30 pencils

appalling!!!!!!!

mishkaa's picture 300 pencils

gross way of presenting things...but that's the truth actually...

Guest commenter's picture

Yeah ,

In cady world bears eat wolves and human eats bear , I personally have one every morning with some fresh virgin blood .

HO , and also , plants are not ferilized with shit ...

This ad works perfect ... If you'r 5 years old

Guest commenter's picture

Bad illustration.
They only would like to check if it's good enough to enter to awards.
That's never a real ad. Nice try guys but NO!
regards from Duesseldorf

Alistair C.'s picture 692 pencils

wow, for an incredibly bad ad from every point of view, this generated a lot of comments.

but hey, the concept and illustration are done by the same guy! so... don't let your illustrator come with proactive ads.

Guest commenter's picture
Guest commenter's picture

i like it...
don't forget that vegetanles and plants need shit to grow up...

Guest commenter's picture

But...it's so...like...it's ridiculous. nope. uh-uh

Guest commenter's picture

VERY weak execution. shameful really.

Guest commenter's picture

VERY weak execution. shameful really.

Guest commenter's picture

yum. Bears. i thought i was the only one who liked eating wild carnivores.

Rommis's picture 74 pencils

It´s not a surprise all the creepy psychos Austria is breeding... too much shit on the vegies.

Kateter's picture 1816 pencils

what kind of comment is this?
what's that horrible tragedy got to do with this ad?

are fucking idiotic?

Bernardo Souza's picture

man, it's stupid... MS Paint made????

Guest commenter's picture

vegetables are fertilized. usually with shit.

blueturtles's picture 156 pencils

gross. annoying too. someone take this ad off!!!

and dude, what's with his cheek? do hogs eat dogs or wolves?

bad.

booooooo!!!!

Frits Harkema's picture 713 pencils

Well, I like it, if only for the reasons all these ad people seem to dislike it. It is strange and different. A lot better than all these boring 'clever' ads that only sevre the purpose of making the makers feel special. This one is good.

StuartLittle's picture 468 pencils

Ivan, please remove the ad, most of the comments go against it. I dunno why so many people yet commenting on it, either remove it or break this comments chain for not so good ad.

StuartLittle's picture 468 pencils

Ivan, please remove the ad, most of the comments go against it. I dunno why so many people yet commenting on it, either remove it or break this comments chain for not so good ad.

CharlieR's picture 92 pencils

great!

Guest's picture
2

Hi All said and done... this ad is making me puckish...wont like to go to a restaurant whose ad makes me puke...!!! vegetarian or Non Vegetarian.

Guest's picture
2

Hi All said and done... this ad is making me puckish...wont like to go to a restaurant whose ad makes me puke...!!! vegetarian or Non Vegetarian.

Gualcor's picture 375 pencils

it means... you eat meat, you eat shit, but shit also feeds plants... so...

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