December 2007
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Concept: Dian Warsosumarto
Account Supervisor: Catharina Winding

Comments (71)

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Highest Rated

zephyr7884's picture
Activity Score 52

But vegeterians themselves smell like poo, don't they?

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Guest commenter


Wordnerd's picture
Activity Score 6692

ok, it's a food chain. and it is definately missing a line. (also strange choice of animals - boars eat wolves eat ?)

weird collage technique

Elias der Grieche's picture
Elias der Grieche

Actually the ad is pretty simple: Eat organic, because animals eat smaller animals eating flies, which love to walk on shit.

Meaning vegetarian is healthier.

Very good idea and visual!

Guest commenter's picture
Guest commenter

Excuse me? Who eats wolves and snakes?

Wordnerd's picture
Activity Score 6692

oh, come on. being vegetarian is healthier cause flies walk on shit? that's just dumb. Netter Versuch und schönen Gruß nach Wien.

jsptrck404's picture
Activity Score 437

that's a bit of a tightrope walk to get to the idea no? what if that bird ate a worm instead?

| think small |

Guest commenter's picture
Guest commenter

vegetables are fertilized. usually with shit.

Tom from Brazil.'s picture
Tom from Brazil.


Guest's picture

LOL !! exactly

Guest's picture

Actually, we hope it is with shit...

Lip's picture
Activity Score 234
Kateter's picture
Activity Score 2029

wow, what a bad ad!

but thanks to the team anyway: my today's pharmaceutical leaflet looks like a pure brilliance from now on.
thank you!

Olafski001's picture
Activity Score 1193

What is wrong with the photoshopping?
idea not bad but it's a classic way of thinking

ivan's picture

Soil is being fertilized by shit, so at the end of the line being a Veg doesn't make a big difference from this perspective. But I like the visual.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Exactly. All animals piss and poop on everything outdoors that grows. My guess is vegans are getting a much more potent dose of feces in their diet than the meat-eaters.

whitespace's picture
Activity Score 1953

Hahahah I'll go by this route as suggested then:

Guest's picture

Actually that is not true, unless you are a vegan that does not wash their vegetables. Besides, meat frequently has shit in it that you cannot wash out, not to mention hormones etc...Nothing anyone eats is completely free of consequences, but meat eating has many more than veganism.

Carlos Duty's picture
Carlos Duty
Activity Score 96

bad ad
but i like the art. ugly and grotesque

JxCx138's picture
Activity Score 152

hahahaha, how freak!

Hell yeah!!

zikka's picture

good, execution is very poor.

Ariatán's picture
Activity Score 66

What a garbage ad!

dbal6's picture
dbal6 the veggy ppl eat shit? or is it that meat is traced back to shit? so we all eat shit...

Disco Munky's picture
Disco Munky
Activity Score 3890

I'm sure this could be clearer, but the logic behind it is flawed so no matter the execution this will not work effectively.


Doin' it for the points

theanc's picture
Activity Score 2783

The idea behind the solution is kinda cool but I dislike the execution and I think there are a lot of other features in being vegetarian.


Guest commenter's picture
Guest commenter

--What's wrong with the man's cheek ? hawfull choice on the technique
--Render is awfull, boring colors
--background is boooooring

-Execution --Does someone eats bears (is it a bear or a boar ?) ??? WTF ?
--Doe Bears eat Dogs now ?
--Wait , WHAT ?
--people don't eat domestic and wild animals !!! Come on ...

--Food chain? your doing it wrong !!!
--Linear approach ? WRONG !
--What do we use again as fertilizer for plants mostly ? WRONG !

please if you can't get a decent concept try at leat working on the art .

Adaddicted's picture
Activity Score 3435

Before submitting stupid comments, please refer to the Creatives'!.
Und sein gehen Sie wieder, Sie registrieren Mäuse!!!



Guest commenter's picture
Guest commenter

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter's picture
Guest commenter

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Wordnerd's picture
Activity Score 6692

i hate being the smartass now, but the "bear" is actually a boar. and those don't eat wolfs or dogs. sorry, but that bothers me in the ad

Heads's picture
Activity Score 194

I am really a fan of JvM/Donau. I have seen a lot easy-think fun-ideas from that place. This ad, however, is really very, very week.

Decent basic idea. But not good.
Awful motiv.
Horrible photoshopping.

Guest commenter's picture
Guest commenter

Food chains are so done. This one is a much better one:

luckyzebra's picture
Activity Score 93

yeah right. that will make me visit the restaurant for sure...
are barf bags included in the menu?

rjk's picture
Activity Score 22

Really bad photoshop

jsptrck404's picture
Activity Score 437

Actually, I think it's rather easy to tell that was done intentionally - it was an aesthetic choice. Whether you like it or not is another issue.

| think small |

Adaddicted's picture
Activity Score 3435



chederico's picture
Activity Score 40

It looks they've secretly kept this ad in their cellar for like 14 years and that it just escaped a few days ago. Ok not funny.

lucachez's picture
Activity Score 38

reminds me that southpark song , where everybody eats shit in one or another way... why all the creatives want to use that 'old paper for backgrounds ???--- i did it already.

Harold 's picture

is there a pig that eats wolfs? Really? Its truely weak art.

And whats's that around his mouth?

Guest commenter's picture
Guest commenter


avmacdon's picture
Activity Score 21

Umm what do vegetables grow in? The last time I looked it was cow shit. Organic or not. Therefor, vegetarians eat poo too. Thus, this ad is completely ridiculous.


BAdman's picture
Activity Score 23

i guess everything has been said that has to be said with this ad...i just want to say it again, but i wont

getconnected2001's picture
Activity Score 987

Ahhhh... pathetic everything.

NatalieM's picture
Activity Score 1685

Quite an artsy ad. It's a tad offensive, and I think it works for vegetarianism. I suppose the use of scare tactics is one approach.

Guest commenter's picture
Guest commenter

what they're getting at
is that you should be a vegitarian because your eating crap
i think its pretty witty's picture
Activity Score 105
If your eating meat your eating shit. Don't overthink it guys. Not a vegetarian but it's not that difficult to get. The style works for the style of ad.

vidya.shankaran's picture
Activity Score 724

Oh my god

Seixas's picture
Activity Score 95

Shit tastes like bear.

AD1014's picture
Activity Score 307

so. fucking. bad.

StuartLittle's picture
Activity Score 468

Wow, the longest comments chain in the website so far i think for such a horribly bad ad.

Alp Arslan's picture
Alp Arslan
Activity Score 33