Keep Australia Beautiful: KAB Ripples Chip
Where does your rubbish go?
kab.org.au
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Paul Nagy, Mike Spirkovski
Creatives: Andrew Chu, Katrina Jarratt, Nikola Spadina, Ryan Albuino
Planner: Graham Alvarez
Account Director: Justin Cox
Agency Producer: Jo Kouvaris
Photographer: Andreas Smetana
Retoucher: Toby and Pete
Account manager: Claire Tritton
Published: October 2011
Via: bestadsontv
13 comments
Hat trick
I fully agree.
I like the artwork, but I'm not sure I "get it."
Is this supposed to remind me that the wrapper I throw on the ground might end up on in the river, affecting the environment?
Anyway, I know its anti-litter.
pretty good stuff : )
wat is it saying...they the earth is getting affected and hence the ripples or the earth is trying to move it somewhere.
It says that when you throw trash on grounds, you are actually throwing it in river or sea (you must have noticed, when we throw something in water it generates ripples, that's how they convince it), as in the end it some how lands up there, see the drainage
Simple and strong message.
i like it, i get it right away without reading the tag
Good AD
Unfortunately, they got the physics wrong for the ripples.
The physics are correct for an object being PUSHED through water. It creates a wake as well as generating a swell infront of it if the object is less dense than the water (which in this case it is).
Nice work, great series.
Great retouching.