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Keep Australia Beautiful: Beach

Keep Australia Beautiful: Beach
Your rating: None Average: 6.2 (14 votes)

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director / Art Director / Copywriter: Andrew Tinning
Retoucher: Madeleine de Pierres
Photographer: Alan Myles
Account Executive: Abi Weatley
Account Director: Ronan Freeburn

Comments

sonucoues2002's picture 790 pencils
deadeyes's picture 14 pencils

good idea, bad execution

Ryon64's picture 18 pencils

i like this photo the best. and the way rubbish bags have been used in the typography is cool. idea seems similar to one used in britain where people walk along and get dirtier and dirtier. In saying that the audience is in australia and probably haven't seen the british TVC. Just a thought, would it have been better if his mates where running into the sea instead of coming back to hang out with rubbish boy?

jamesrothenburg's picture 262 pencils

Love the type treatment!

Jet Propulsion Lab's picture 10602 pencils

I may be nitpicking here, but I probably would've liked it just a little more if the kid had been holding a tall styrofoam cup of Slurpee or something. Something indicating that he or they are the ones who actually created this little mess. Same goes for the park bench ad. I just feel they're lacking that "red-hand" factor that the first one has, where the guy is caught in the act...

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