Kawasaki: Skater

Goes Fast, Stops Faster.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Marie-Noelle De Chadarevian
Illustrator: Ruben Furio
Photographer: Astrid Challita
Published: March 2011

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22 comments

dadada's picture
dadada
1719 pencils

nice visual, but it doesn't need blur if he's 0 KM/h

Everybody is creative, be yourself.

CuriousPencil's picture
CuriousPencil
4227 pencils

Spot on. And if he's been 'going fast', he's very likely about 20 metres further down the road at a post-somersault pavement wedding.

atb2005's picture
atb2005
13567 pencils

0 km/h means he's stopped so it makes sense

CuriousPencil's picture
CuriousPencil
4227 pencils

A speed blur like that to me means he's stopped suddenly (kind of like the copy suggests); if a biker brakes that quickly he's either skidding through the skater or somersaulting over them, surely.

atb2005's picture
atb2005
13567 pencils

Somersaulting. I know you can't see him but that's because he's invisible.

kimbaze's picture
kimbaze
91 pencils

nice art direction.
the cast looks like he just killed bruce lee

coz i said so

jorj's picture
jorj
638 pencils

Who killed Bruce Lee?

LeroyChristian's picture
LeroyChristian
392 pencils

i did hehe

Prof's picture
Prof
1453 pencils

so bad...so first idea...so done...

Quite really.

ZZbottom's picture
ZZbottom
111 pencils

bad photoshop, very smart and cunning copy

zzbottom

tamer samy's picture
tamer samy
683 pencils

Overall i like, but the selling point is a little bit weird, because if i gonna buy this Bike, i would buy it for speed and the brakes will be the least on my list!

luispiter's picture
luispiter
2756 pencils

its good art direction.. but the idea... i dont like

manojmisra's picture
manojmisra
186 pencils

see as art direction is concern prospective of shadows is wrong when the bike is moving towards the kid shadows should be in the opposite side.
Thats what I want 2 say. rest ITS A GREAT WORK. ALSO GREAT CONCEPT.

MK Misra

manojmisra's picture
manojmisra
186 pencils

As art direction is concern prospective of shadows is wrong, when the bike is moving towards the kid, shadows should be in the opposite side what I want 2 say.
Rest ITS A GREAT WORK. ALSO A GREAT CONCEPT.

MK Misra

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the copy and the image surely attracts attention, so it's a pretty strong print!

reasonwhy's picture
reasonwhy
143 pencils

Stop telling that Art Direction is good, we got students reading in here ! ^^
Very bad art, i'm sorry. You don't need that blur as dadada said, it makes no sense. Plus, the man face is very contrasted, whereas his pant and his hands are not.

CuriousPencil's picture
CuriousPencil
4227 pencils

Plus the shadow of his right leg is the same length as the shadow on his left, even though his left leg's touching the ground, plus...

rakel's picture
rakel
250 pencils

so you stop like that and you end turned around... so bad

nathalie d's picture
nathalie d
31 pencils

Shadow is off / shadow is on, blur is off / blur is on, blah blah blaaaah!

It's simple, funny, and takes a fresh new angle in selling bikes. what's not to like!

Glut's picture
Glut
3947 pencils

@ prof totally agree

cornerofart's picture
cornerofart
32 pencils

Work more than wonderful
But there is an error that the speedometer, the speed must be high and is not zero, in this case will be turned off and there is no danger.
Good job.

Thanks for reading my comment..
Abdullah Alhourani - Creative Director
http://www.cornerofart.net

ronaldcooper's picture
ronaldcooper
10 pencils

The idea is great, execution is ok, photoshop is bad

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