Goes Fast, Stops Faster.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Marie-Noelle De Chadarevian
Illustrator: Ruben Furio
Photographer: Astrid Challita
Published: March 2011
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10 Comments
way of selling speed and power stopping is offensive i think. Nice visuals by the way
Critics are easy.
If you go to 0kmH, what is that blur of movment ? At 0km, you're supposed to be stopped ...
Poor Art Direction according to me ...
If you go to 0kmH, what is that blur of movment ? At 0km, you're supposed to be stopped ...
Poor Art Direction according to me ...
yes, what a miss.
i like the art direction... the concept...i dont now
www.barcreativo.com
good
- @mbi
Impactive visuals, copy writing and i get that its supposed to be tongue in cheek but for me something doesn't sit right with the whole concept, leaves the audience with the impression Kawasaki riders are irresponsible, I mean speeding up to an old dear at a pedestrian crossing??
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I like this one more, but granma who did that hair for you?
0 kmh to speed...
Better than 'goes fast, comes faster' I suppose.
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