Kawasaki: Grandma

Goes Fast, Stops Faster.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Marie-Noelle De Chadarevian
Illustrator: Ruben Furio
Photographer: Astrid Challita
Published: March 2011

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10 comments

dadada's picture
dadada
1719 pencils

way of selling speed and power stopping is offensive i think. Nice visuals by the way

Everybody is creative, be yourself.

reasonwhy's picture
reasonwhy
143 pencils

If you go to 0kmH, what is that blur of movment ? At 0km, you're supposed to be stopped ...
Poor Art Direction according to me ...

reasonwhy's picture
reasonwhy
143 pencils

If you go to 0kmH, what is that blur of movment ? At 0km, you're supposed to be stopped ...
Poor Art Direction according to me ...

mr.x's picture
mr.x
952 pencils

yes, what a miss.

luispiter's picture
luispiter
2756 pencils

i like the art direction... the concept...i dont now

ambareesha's picture
ambareesha
255 pencils

good

- @mbi

martois's picture
martois
67 pencils

Impactive visuals, copy writing and i get that its supposed to be tongue in cheek but for me something doesn't sit right with the whole concept, leaves the audience with the impression Kawasaki riders are irresponsible, I mean speeding up to an old dear at a pedestrian crossing??

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nathalie d's picture
nathalie d
31 pencils

I like this one more, but granma who did that hair for you?

FabianLum's picture
FabianLum
4 pencils

0 kmh to speed...

Anonymous Author's picture
Anonymous Author
1541 pencils

Better than 'goes fast, comes faster' I suppose.

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www.twitter.com/@anonauth

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