Kawasaki: Cruiser

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios

July 2009


xcreativity's picture
2374 pencils

link between visual and the copy could be better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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atb2005's picture
13561 pencils

Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".

silvi's picture
4172 pencils

Agree with xcreativity.
layout is week.

Lara sson's picture
Lara sson
8 pencils

In which week is the layout?!!!

Love the ad!

Good insight.

rolling.stone's picture
2740 pencils

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
8008 pencils

Other layout is far better.

checkhill's picture
465 pencils

leave the clouds alone, agree w DZsoi

monsieurange's picture
520 pencils

Where is the creativity?

satrianee's picture
3748 pencils

i hate to see a biker in a lycra shirt.

is this a kawasaki outfit ad?

edit: now i see, it's kawasaki swimsuit ad.

jorj's picture
638 pencils

very nice artwork.

perromalo's picture
429 pencils

Just love the the concept, the Art direction and the execution.

michelangelo's picture
660 pencils

bad art direction, bad photography and bad retouching

Notorious's picture
666 pencils

What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

outsmart me, if you can

bi_sign's picture
262 pencils


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