Kawasaki: Cruiser
Change the terrain, keep the attitude.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios
Published: July 2009
14 comments
link between visual and the copy could be better
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Alexandre Brito
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Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".
Agree with xcreativity.
layout is week.
In which week is the layout?!!!
Love the ad!
Good insight.
@ Lara sson
@ radiuspublics
you guys should not make fun of her english,
english is not her mother tongue
racer layout is no doubt better
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~ Quite obviously, I have gathered no moss ! ~
Other layout is far better.
leave the clouds alone, agree w DZsoi
Where is the creativity?
i hate to see a biker in a lycra shirt.
is this a kawasaki outfit ad?
edit: now i see, it's kawasaki swimsuit ad.
very nice artwork.
Just love the the concept, the Art direction and the execution.
bad art direction, bad photography and bad retouching
What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..
outsmart me, if you can
ahmmmmmm