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Cruiser

Agency: 
Published/Aired: 
July 2009
Description: 

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios

Comments (14)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better

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~ Quite obviously, I have gathered no moss ! ~

xcreativity's picture
xcreativity
Activity Score 2374

link between visual and the copy could be better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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atb2005's picture
atb2005
Activity Score 13561

Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".

silvi's picture
silvi
Activity Score 4172

Agree with xcreativity.
layout is week.

Lara sson's picture
Lara sson
Activity Score 8

In which week is the layout?!!!

Love the ad!

Good insight.

rolling.stone's picture
rolling.stone
Activity Score 2741

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
Dzsoi
Activity Score 8135

Other layout is far better.

shitmonk's picture
shitmonk
Activity Score 465

leave the clouds alone, agree w DZsoi

monsieurange's picture
monsieurange
Activity Score 520

Where is the creativity?

satrianee's picture
satrianee
Activity Score 3748

i hate to see a biker in a lycra shirt.

is this a kawasaki outfit ad?

edit: now i see, it's kawasaki swimsuit ad.

jorj's picture
jorj
Activity Score 638

very nice artwork.

perromalo's picture
perromalo
Activity Score 429

Just love the the concept, the Art direction and the execution.

michelangelo's picture
michelangelo
Activity Score 660

bad art direction, bad photography and bad retouching

Notorious's picture
Notorious
Activity Score 666

What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

outsmart me, if you can

bi_sign's picture
bi_sign
Activity Score 262

ahmmmmmm

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