Kawasaki: Cruiser

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios
Published: July 2009

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14 comments

xcreativity's picture
xcreativity
2374 pencils

link between visual and the copy could be better

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atb2005's picture
atb2005
13567 pencils

Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".

silvi's picture
silvi
4172 pencils

Agree with xcreativity.
layout is week.

Lara sson's picture
Lara sson
8 pencils

In which week is the layout?!!!

Love the ad!

Good insight.

rolling.stone's picture
rolling.stone
2740 pencils

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better

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~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
Dzsoi
5114 pencils

Other layout is far better.

checkhill's picture
checkhill
465 pencils

leave the clouds alone, agree w DZsoi

monsieurange's picture
monsieurange
520 pencils

Where is the creativity?

satrianee's picture
satrianee
3748 pencils

i hate to see a biker in a lycra shirt.

is this a kawasaki outfit ad?

edit: now i see, it's kawasaki swimsuit ad.

jorj's picture
jorj
638 pencils

very nice artwork.

perromalo's picture
perromalo
429 pencils

Just love the the concept, the Art direction and the execution.

michelangelo's picture
michelangelo
660 pencils

bad art direction, bad photography and bad retouching

Notorious's picture
Notorious
629 pencils

What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

outsmart me, if you can

bi_sign's picture
bi_sign
262 pencils

ahmmmmmm

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