Rog's picture
6094 pencils

Trying to be too clever.
Make a cool artwork installation though.

>>>> That's not an ad. THIS is an ad.

maung's picture
48 pencils

clean, lovely.

Mr Hughes's picture
Mr Hughes
386 pencils

Love the art direction, but who the hell has time to kill? Don't like the idea much.

imke's picture
472 pencils

Lovely art directions. And I think they have killed their time as well.How would TG get this messege anyway? I mean These days art dirctions over the layout has done so good enough to confuse the product's communications.

I have loved it.But no Idea about the Idea.

"Idea never die"

otto54's picture
381 pencils

Kubrick style, i like it...

Disco Munky's picture
Disco Munky
3900 pencils

Visual came first, then the idea was crammed into the same box. Pity, because it looks like they have the creativity but just lack clarity when it comes to the execution.

Doin' it for the points

simpsonson's picture
136 pencils

dont think, the visual was prior... the visual is too specific...

Disco Munky's picture
Disco Munky
3900 pencils

maybe. They definitely went with he first idea that came into their heads without trying to develop it further.

Doin' it for the points

JPWrites's picture
238 pencils

Yeah, like that's going to get anyone to pick up the needles - especially a knitter. I like how different it is, but I'm not sure the market would relate to it that well.

Ney Frances's picture
Ney Frances
660 pencils

imagine your grandma killing the clock!

is there life before death?

ellehcimeo's picture
3522 pencils

that is a beautiful colour for wool. the idea, a bit weird, but i like it. i knit to destress, you should see all the unfinished projects and random pieces i've got laying around.

nemesis's picture
761 pencils

I like the visual, but not the idea.

Minimum's picture
1496 pencils

I saw an artform of knitting a while ago, they were alot of animals and people knitted with dismemberments, arrows piercing the heads and limbs chopped off. They looked very nice and maybe they saw them and tought. Hey those are cool, lets think a campaign around this. And so they called those people to make blood. Et Voila

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ooops's picture
448 pencils

enjoy knitting
kill time by doing knitting

this one works better than PHONE

Nthngmn's picture
626 pencils

i like em.

MissOnyl's picture
40 pencils

oh man that is so awesome! how everything in the ad just gels together and makes sense and at the same time brings across a simple but powerful message, brilliant, this has to be one of my faves :)


drizae's picture
503 pencils

Nice clean visual but the pun ruins it for me!

Fail Harder.

Charley Xie's picture
Charley Xie
31 pencils

Very good!

wickedcheese's picture
84 pencils

Where's the 3rd one in the series?!?!
Great art direction.

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