Karnataka Tourism / World Environment Day: Water

Fight the plastic monster.

Advertising Agency: Stark Communications, Bangalore, India
Art director: Santhosh K.
Copywriter: Vinu V. Krishna
Released: June 2009

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shahid.h's picture
256 pencils

dunno how the style of art is anyway connected to the copy and the plastic monster, too forced...

Guest's picture

true shahid, art is good but the monster is suddenly not going with the design. As if client add this 11th hour...

tirthomitro's picture
2756 pencils

pretty cheap copy

they showed me a picture & i laughed
dignity has never been photographed

TRICKY's picture
3950 pencils

riiiggghhhtttttt water is unhealthy mmmm so start drinking vodka.
what a great way to advertise karnataka tourism .....i am going there... prepare the shots

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

the visual looks attractive and also intresting in some ways... but in no way connects with the copy or in that case with the whole concept..

Guest's picture

Is it a circus or an ad?


Guest's picture


Guest's picture

The plastic monster? Hmmm.. seems like it was written by a 14 year old copywriter.

Guest's picture

Mr. Santhosh Kone:(

Dev Kumar's picture
Dev Kumar
834 pencils

Well conceived idea, decent artwork, working body copy...but why couldn't you be cohesive in the headlines? The saving grace is, overall, you just about managed to convey your message. Now that's very unfair to the idea.

STRTLRS's picture
1607 pencils

Suggesting a solution to the problem would have been nice... The art direction is ok on these; there's a big disconnect between the background, the typography (too many typefaces) and that cheap looking bag monster thing. Also, they could have used a different color palette; the three ads are too similar.

I think, therefore... yeah.

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