Karnataka Tourism / World Environment Day: Water

Fight the plastic monster.

Advertising Agency: Stark Communications, Bangalore, India
Art director: Santhosh K.
Copywriter: Vinu V. Krishna
Released: June 2009

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11 comments

shahid.h's picture
shahid.h
256 pencils

dunno how the style of art is anyway connected to the copy and the plastic monster, too forced...

Guest's picture
Guest

true shahid, art is good but the monster is suddenly not going with the design. As if client add this 11th hour...

tirthomitro's picture
tirthomitro
2756 pencils

pretty cheap copy

they showed me a picture & i laughed
dignity has never been photographed

TRICKY's picture
TRICKY
3950 pencils

riiiggghhhtttttt water is unhealthy mmmm so start drinking vodka.
what a great way to advertise karnataka tourism .....i am going there... prepare the shots

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

the visual looks attractive and also intresting in some ways... but in no way connects with the copy or in that case with the whole concept..

Guest's picture
Guest

Is it a circus or an ad?

www.vamosfalarmal.com.br

Guest's picture
Guest

terrorismo

Guest's picture
Guest

The plastic monster? Hmmm.. seems like it was written by a 14 year old copywriter.

Guest's picture
Guest

Mr. Santhosh Kone:(

Dev Kumar's picture
Dev Kumar
834 pencils

Well conceived idea, decent artwork, working body copy...but why couldn't you be cohesive in the headlines? The saving grace is, overall, you just about managed to convey your message. Now that's very unfair to the idea.

STRTLRS's picture
STRTLRS
1607 pencils

Suggesting a solution to the problem would have been nice... The art direction is ok on these; there's a big disconnect between the background, the typography (too many typefaces) and that cheap looking bag monster thing. Also, they could have used a different color palette; the three ads are too similar.

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I think, therefore... yeah.

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