Karmany: Pollock vs Ogilvy

Ad & Art. Garmin GPS, Ogilvy
Shanghai & Cathedral, Jackson Pollock

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev

April 2012


salil.sharma's picture
2424 pencils

what's the concept behind it
i can't get it

Designer Don't Do Different Things
They Do Things Diffidently

pierrelastname's picture
2869 pencils

DONE: Aspiration Vs Inspiration

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

To me, this only shows the difference between ads and art - I don't think that is what it wanted to do.

alausa's picture
1420 pencils

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

matad's picture
20 pencils

well, they are different of course, but they are just the same. ads can also be like art sometimes

MicheleVirgilio's picture
2617 pencils

not efficace for me

alausa's picture
1420 pencils


kleenex's picture
40638 pencils

I like the concept.

Log in or register to post comments