Karmany: Pollock vs Ogilvy

Ad & Art. Garmin GPS, Ogilvy
Shanghai & Cathedral, Jackson Pollock

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
Published: April 2012

8 comments

salil.sharma's picture
salil.sharma
2278 pencils

what's the concept behind it
i can't get it

pierrelastname's picture
pierrelastname
2869 pencils

DONE: Aspiration Vs Inspiration

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

To me, this only shows the difference between ads and art - I don't think that is what it wanted to do.

alausa's picture
alausa
1420 pencils

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

matad's picture
matad
15 pencils

well, they are different of course, but they are just the same. ads can also be like art sometimes

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not efficace for me

alausa's picture
alausa
1420 pencils

???

kleenex's picture
kleenex
28640 pencils

I like the concept.

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