Karmany: Pollock vs Ogilvy

Karmany: Pollock vs Ogilvy
Average: 6 (14 votes)

Ad & Art. Garmin GPS, Ogilvy
Shanghai & Cathedral, Jackson Pollock

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
Published: April 2012

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8 comments

salil.sharma's picture
2200 pencils
salil.sharmaMonday, April 16, 2012 - 01:34

what's the concept behind it
i can't get it

pierrelastname's picture
2651 pencils
pierrelastnameMonday, April 16, 2012 - 01:58

DONE: Aspiration Vs Inspiration

Jaap Grolleman's picture
7017 pencils
Jaap GrollemanMonday, April 16, 2012 - 02:06

To me, this only shows the difference between ads and art - I don't think that is what it wanted to do.

http://jackmancer.com/
http://twitter.com/jackmancer/

alausa's picture
1296 pencils
alausaMonday, April 16, 2012 - 07:16

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

matad's picture
11 pencils
matadMonday, April 16, 2012 - 05:22

well, they are different of course, but they are just the same. ads can also be like art sometimes

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioMonday, April 16, 2012 - 05:37

not efficace for me

http://www.mandarinoadv.com

alausa's picture
1296 pencils
alausaMonday, April 16, 2012 - 07:39

???

kleenex's picture
16792 pencils
kleenexMonday, April 16, 2012 - 12:22

I like the concept.