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Goya vs JWT

Agency: 
Published/Aired: 
April 2012
Description: 

Ad & Art. Interbank, JWT Peru &
The Bullfight, Francisco Goya

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev

Comments (5)

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Highest Rated

vlads's picture
vlads
Activity Score 539

i cant get it. so boring.

salil.sharma's picture
salil.sharma
Activity Score 2428

what's the special in this Campinas
you combine two image
what's the special
ITS CAN'T WORK

Designer Don't Do Different Things
They Do Things Differently

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE!!!!
Aspiration Vs Inspiration

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

no

alausa's picture
alausa
Activity Score 1420

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

vlads's picture
vlads
Activity Score 539

i cant get it. so boring.

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