Karmany: Goya vs JWT

Ad & Art. Interbank, JWT Peru &
The Bullfight, Francisco Goya

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
Published: April 2012

5 comments

salil.sharma's picture
salil.sharma
2278 pencils

what's the special in this Campinas
you combine two image
what's the special
ITS CAN'T WORK

pierrelastname's picture
pierrelastname
2869 pencils

DONE!!!!
Aspiration Vs Inspiration

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

alausa's picture
alausa
1418 pencils

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

vlads's picture
vlads
539 pencils

i cant get it. so boring.

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