Karmany: Dali vs Ogilvy

Ad & Art. Perrier, Ogilvy Paris &
The Persistence of Memory, Salvador Dalí

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
Published: April 2012

13 comments

headoffice Communication's picture
headoffice Comm...
174 pencils

DONE. Aspiration Vs Inspiration

Blashyrkh's picture
Blashyrkh
32701 pencils

Apart your copy paste comment, there's something wrong with your rating. Why you give 8 when you say "done"?

djspiralz's picture
djspiralz
491 pencils

DONE (and I'm talking about your comment)

Hadrons's picture
Hadrons
5743 pencils

Sometimes, the ads are much better... so?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture
salil.sharma
2278 pencils

POOR CAMPAIGN
BAD ART DIRECTION

matad's picture
matad
15 pencils

cool! this one is the best of the whole campaign - the same idea in piece of art and piece of ad (and I think the creatives who did Perrier image didn't think about Dali really, so the idea was independent)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

this art is not bad but the campaign doesn't work for me

alausa's picture
alausa
1420 pencils

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

andy_brown's picture
andy_brown
21 pencils

It's not a straightforward ad but definitely did it for me

Chopper's picture
Chopper
1015 pencils

I wonder which is the melting point of the glass.

vlads's picture
vlads
539 pencils

ok. from where comes your inspiration thats the idea. mmmm so what! nothing special.

Ryad's picture
Ryad
2 pencils

Gosh i had that idea in 2010 http://dryad.fr/blog/?s=dali&x=0&y=0 , and also with Coolidge and the Orangina series http://dryad.fr/blog/?p=625 .... Too bad i didnt do a worldwide campaign at that time like i wanted too ahah :)

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