Karmany: Dali vs Ogilvy
Ad & Art. Perrier, Ogilvy Paris &
The Persistence of Memory, Salvador Dalí
Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
Published: April 2012


13 comments
DONE. Aspiration Vs Inspiration
Apart your copy paste comment, there's something wrong with your rating. Why you give 8 when you say "done"?
DONE (and I'm talking about your comment)
Sometimes, the ads are much better... so?!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
POOR CAMPAIGN
BAD ART DIRECTION
cool! this one is the best of the whole campaign - the same idea in piece of art and piece of ad (and I think the creatives who did Perrier image didn't think about Dali really, so the idea was independent)
this art is not bad but the campaign doesn't work for me
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I like the idea :-)
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The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.
The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.
It's not a straightforward ad but definitely did it for me
I wonder which is the melting point of the glass.
ok. from where comes your inspiration thats the idea. mmmm so what! nothing special.
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Gosh i had that idea in 2010 http://dryad.fr/blog/?s=dali&x=0&y=0 , and also with Coolidge and the Orangina series http://dryad.fr/blog/?p=625 .... Too bad i didnt do a worldwide campaign at that time like i wanted too ahah :)