Karma yogawear: Palms
Yogawear for all levels.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Iand Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Other additional credits: Steve Pinter
Published: March 2008

Comments
This is probably the weakest of the bunch but overall it's a funny campaign.
I think this is a great campaign, I'm just wondering what they're thinking is behind going outdoors. Maybe the yoga studio didn't look right? I want to know.
Post new comment