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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Karma yogawear: Palms
Yogawear for all levels.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Iand Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Other additional credits: Steve Pinter
Published: March 2008
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Comments
This is probably the weakest of the bunch but overall it's a funny campaign.
I think this is a great campaign, I'm just wondering what they're thinking is behind going outdoors. Maybe the yoga studio didn't look right? I want to know.