Karlstad Energy: Recycled ad

Give this newspaper a new life. Recycle it.

This ad was on the cover of the local newspapers in the City of Karlstad, it was also made as a spread. We used letters from well known, mainly, swedish newspapers logos. The bodycopy is about that newspapers can be recycled up to six times and speculates in a newspapers reincarnation. ”Not to scare you but this newspaper could have been a xxxxxxxn in an earlier life.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter / Account director: Mats Åstrand
Final art: Helena Johansson
Published: October 2007

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5 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Aaah, the good old ransom note technique! Long time no see. This sounds like a good idea though......

Guest's picture
Guest

http://adsoftheworld.com/media/print/national_transplant_center_transp...

Done, with a better art direction and a better idea.

LeeHarvey's picture
LeeHarvey
3045 pencils

I must agree on that

prabhath's picture
prabhath
60 pencils

It's just GREAT!

whiskey's picture
whiskey
41 pencils

Seriously?

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