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Karlstad är musik

Published/Aired: 
August 2007
Description: 

This is an outdoor campaign for Karlstads new jazzfestival. The statue ”Sola i Karlstad” is the most famous and popular statue in the City of Karlstad. She was just given a jazzguitar.

Karlstad is music.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Photographer: Magnus Svensson

Comments (8)

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Highest Rated

Sezam's picture
Sezam

Nothing special for me.To popular idea.

patroclo's picture
patroclo

I could like it if it was an ambient, with a real guitar on the real statue. In this way I find it a bit... "easy"

joalguvi's picture
joalguvi
Activity Score 54

that would be great, but i think that the local goverment or whatever wouldn't let that happen.

manpowered's picture
manpowered

Easy, relevant and good. go for it!

Matte's picture
Matte

Easy? Well, It wasn´t easy to put the real guitar on her and bend the arm into the right angle.

GianT's picture
GianT
Activity Score 56

Don't overestimate photomontages difficulty ;)

Cooxie's picture
Cooxie
Activity Score 124

So they photoshoped the statue, but didn't bother removing the Epiphone logo on the guitar and whatever is written on the strap.

Plus what's the point showing the poster in its environment if there is no interaction with it?

Spanky's picture
Spanky
Activity Score 4899

this is lacking in the good.

Sezam's picture
Sezam

Nothing special for me.To popular idea.

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