Karlstad är musik

Karlstad is music.

This is an outdoor campaign for Karlstads new jazzfestival. The statue ”Sola i Karlstad” is the most famous and popular statue in the City of Karlstad. She was just given a jazzguitar.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Photographer: Magnus Svensson

August 2007


patroclo's picture

I could like it if it was an ambient, with a real guitar on the real statue. In this way I find it a bit... "easy"

joalguvi's picture
54 pencils

that would be great, but i think that the local goverment or whatever wouldn't let that happen.

manpowered's picture

Easy, relevant and good. go for it!

Matte's picture

Easy? Well, It wasn´t easy to put the real guitar on her and bend the arm into the right angle.

GianT's picture
56 pencils

Don't overestimate photomontages difficulty ;)

Cooxie's picture
124 pencils

So they photoshoped the statue, but didn't bother removing the Epiphone logo on the guitar and whatever is written on the strap.

Plus what's the point showing the poster in its environment if there is no interaction with it?

Spanky's picture
4899 pencils

this is lacking in the good.

Sezam's picture

Nothing special for me.To popular idea.

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