Kärkimedia: Former couch potato

Reading separates us from couch potatoes.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director / Copywriter: Eka Ruola
Copywriter: Timo Everi
Associate Art Director: Aleksi Mustonen
Strategist: Timo Everi
Photographer: Markku Lahdesmaki
Assistant Producer: Mikko Rosvall
Designer: Jarkko Talonpoika
Account manager: Liisa Frick

4 comments

AdBuzzer's picture
AdBuzzer
1168 pencils

well, I always happen to sit on a couch when I'm reading a paper, so am I a couch potato?

ace85le's picture
ace85le
3939 pencils

Cheesy and first idea.

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chrisksc's picture
chrisksc
3 pencils

Who reads standing up? Unless you're in a subway or something.

kleenex's picture
kleenex
32989 pencils

Are you kidding me?!?!?!?!?!?! What a waste of an with some very poor copy as well.

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