Kärkimedia: Blood, sweat and tears

Kärkimedia: Blood, sweat and tears
Average: 3 (35 votes)

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Directors: Ossi Honkanen, Ossi Piipponen
Copywriter: Eka Ruola
Assistant Art Director: Aleksi Mustonen
Photographer: Kimmo Syväri
Published: March 2011

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14 comments

atb2005's picture
13639 pencils
atb2005Monday, March 14, 2011 - 12:21

Gross. Where did Ossi Honkanen draw his blood from? Stupid.

Eka's picture
12 pencils
EkaMonday, March 14, 2011 - 13:38

Here you'll find the Making Of -video:

http://www.youtube.com/watch?v=u_jleiaEU-w

Cheers,

Eka

NataliaLima's picture
1380 pencils
NataliaLimaMonday, March 14, 2011 - 12:43

Eew! Not worth it

morse's picture
11501 pencils
morseMonday, March 14, 2011 - 12:49

This one is so similar in thinking: http://adsoftheworld.com/media/print/shalmor_avnon_amichay_/_young_rub...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
15924 pencils
kleenexMonday, March 14, 2011 - 13:16

WOW!!!!!!! That sucked.

TommyO's picture
1878 pencils
TommyOMonday, March 14, 2011 - 13:51

Terrible.

That's me!
http://blog.tapuz.co.il/wranger

mmackinven's picture
1415 pencils
mmackinvenMonday, March 14, 2011 - 15:33

This is a much better use of Blood in an advertisement: http://adsoftheworld.com/media/ambient/nzruadidas_rugby_shirt_bonded_b...

www.creativeduck.blogspot.com

Boxey's picture
8951 pencils
BoxeyMonday, March 14, 2011 - 17:23

Exactly my first thought as well.

chinaski's picture
950 pencils
chinaskiMonday, March 14, 2011 - 17:06

Rather than blood, sweat and tears this stuff gives the impression of a premature ejaculation during masturbation.

Ron Burgundy's picture
1666 pencils
Ron BurgundyTuesday, March 15, 2011 - 00:05

DONE! :)

http://www.logodesignworks.com/blog/wp-content/uploads/2009/05/castawa...

dalf22's picture
12 pencils
dalf22Wednesday, March 16, 2011 - 11:19

HAHAHAHAHAHAAA

Joda's picture
357 pencils
JodaTuesday, March 15, 2011 - 02:06

ahahah!

the_lizard_king's picture
1228 pencils
the_lizard_kingTuesday, March 15, 2011 - 11:02

Disgusting... I say take back their awards. Its ok to say that tears blood and sweat go in any campaign... but showing it literally and painting The Lion from it really SUCKS!!! Guys please grow up! And a video for it too? You just managed to kill the prestige the award carries.

Rating: -10

And then GOD said...
Let there be creativity!!!

Corbeen's picture
1031 pencils
CorbeenThursday, March 24, 2011 - 13:03

so stupid... Why such stories?? U can say whatever u want, the blood is from cocaine , the tears are from irregular sex and the sweat is from junk food pizzas. so stupid... Ossi Anne Bjorn, U are no heroes by making this. U are just showing that ur lions were not good for u.