PRESENTSFashion

14 comments

emacklin's picture
emacklin
15 pencils

What?

Pun-isher's picture
Pun-isher

To THE CREATIVE TEAM....
Please explain. Give us a context that this ad appears in-cos it makes no sense the way it is now.

Leeds United's picture
Leeds United
96 pencils

You´re right. It is hard to understand without some local insight. Kari Traa is a famous norwegian free style skier, an olympic gold medal winner. When she retired from professional skiing she did like many other ex-professional sport heroes, created her own fashion brand. Kari Traa´s most popular products are comfy sports-underwear for women. And they do women wear only. Now, at least you know what to slaughter:)

Guest commenter's picture
Guest commenter

i dont get it!

Guest commenter's picture
Guest commenter

i want to like it because it's beautiful, but i don't get it.

Disco Munky's picture
Disco Munky
3900 pencils

Is boobs the concept?

I like boobs.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

hell yeah!

STRTLRS's picture
STRTLRS
1607 pencils

Don't know about the ad, but you guys should check out the site. It's full of tall Nordic women. WoooHoooooo!

The ad works!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

The site is for women.
Women are just walking breast and pussy. Ad reflects that.

Whip's picture
Whip
80 pencils

Seems like you've chosen the the wrong path for a career!!!

Guest commenter's picture
Guest commenter

It doesn't make sense, i watched the web site and it's a sport dress line for woman, and at this point i've lost the line... 'cause the AD; in my opinion it's clearly targeted for a men audience, moreover there's no a concept behind... or it's hidden very well. What they are try to tell me? What's the product? What i should buy ?
For discover all about that you have to go on web site... but if this is, a print AD doesn't not work for me... maybe it's a teaser ad? maybe it's a banner?

Guest commenter's picture
Guest commenter

It doesn't make sense, i watched the web site and it's a sport dress line for woman, and at this point i've lost the line... 'cause the AD; in my opinion it's clearly targeted for a men audience, moreover there's no a concept behind... or it's hidden very well. What they are try to tell me? What's the product? What i should buy ?
For discover all about that you have to go on web site... but if this is, a print AD doesn't not work for me... maybe it's a teaser ad? maybe it's a banner?

Guest commenter's picture
Guest commenter

Kari Traa has a provocative history. Some years ago she posed halfnaked on the cover of the biggest sports magazine in Norway - http://www.wildfoto.no/show.asp?picture=324 -, and all hell broke loose. When she launched her women wear collection she said she did that out of love for female curves, and I guess that is what the print ad is trying to say - love (heart) female (breast, bottom, "flower") curves. I don´t say I love this ad, but I guess it works here in Norway, where everybody knows Kari Traa. And as a woman, I find this as a tribute to feminity.

Guest commenter's picture
Guest commenter

well i guess as long as it appeals to its audience, the rest of us have nothing to say..

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